Dreaming of flashing lights, crazy crowds and the iconic red carpet? Follow these 5 social media tricks to get your film’s social media plan red carpet ready.
1. How to Pick the Right Social Media Channels
Picking the right channels for your brand is an essential part of reaching your target audience. But choosing which ones are best for your brand can be the most difficult part.
Pro tip: when starting out, don’t try to be everywhere all at once, especially if you don’t have a full time social media manager. It’s important to ask yourself three important questions:
- Who is my target audience?
- Where can I find them on social media?
- Where can I host my video content?
For example, if you are targeting a younger demographic, you might want to be on Instagram and maybe even Snapchat.
2. Build Your Brand Voice and Develop a Content Strategy
Every film tells a different story, so use this to your advantage! Develop a brand voice that fits with what you are promoting. If you are struggling with this, think about how your characters would sound if they were on social media. Try to match the look and feel of your film, so that your social media channels feel like an extension of the story.
Once you know who your audience is and which channels are best, it’s time to create a rock star social media content strategy. This should include:
- Content creation (what types of content do you want to share?)
- The amount of posts per day or week
- Posting times (what are optimal times to share content for your audience?)
This may take a few tries before you perfect it. A great tip is seeing what your competitors are doing and whether it’s working.
3. Influencer Outreach
Influencer outreach is a tactic that is often overlooked. Remember that social media is a community and should be a place where you are having two-way conversations. Not only does this increase audience growth, but it shows the human side of your brand.
Create a list of influencers that you want to talk to and create a strategy of when and how to reach out to them. Remember, it’s all about relationship building. So be sure not to sound too promotional or pushy. Two platforms that work really well for influencer outreach are Twitter and Instagram.
4. Paid Social Media Advertising
So you want your film to be seen? Putting money behind your posts helps gain momentum and gets your message in front of thousands of potential fans. By boosting a trailer on Facebook, Twitter or Instagram, you have the opportunity to reach a whole new set of eyes.
5. Live Tweet
And most importantly: live tweet. This is key to driving social media engagement, building your audience and creating online buzz.
There is no shortage of events in the film industry, so whether it’s a launch party, a closing party or a red carpet— live tweet it! Take photos, attach a fun caption and tag your sponsors, actors and producers to spark online conversations.
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