How we sold out a cultural festival on social media - Jive PR + Digital

How we sold out a cultural festival on social media

By Jiver on August 4, 2016

From music performances, cultural galas and thought-provoking panel discussions, Jive created social media buzz in the community around Indian Summer Festival, a multi-disciplinary festival!

Indian Summer Festival is a 10-day festival that features some of the finest artists and visionaries from Canada, South Asia and beyond. The festival itself is creative, inclusive, diverse and innovative. It makes you think deeply, be curious and foster intellectual conversations.

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By blending social media advertising and influencer engagement, Jive drove ticket sales – reaching new audiences through click-to-website ad campaigns and leveraging community influencers to share event details with their audience.

How We Did It

Jive created strategic social media advertisements for Indian Summer Festival’s top six revenue generating events. Through click-to-website campaigns, Jive tested ad copy, images and targeting capabilities to successfully reach new audiences and promote event tickets.

Through influencer engagement, Jive fostered a community around festival events by reaching out to specific niche influencers based off event themes. These partnerships resulted in social media ticket website shares to influencers’ followers, while promoting brand awareness for the festival itself.

ISF 2016 Ad

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