How do you become one of the 5 largest film festivals in North America? - Jive PR + Digital

How do you become one of the 5 largest film festivals in North America?

By Jiver on January 2, 2016

Vancouver International Film Festival (VIFF) is among the 5 largest film festivals in North America with 140,000+ admissions and 370 films screened. Continuing its successful run, Jive helped position its three different verticals including its immersive experience of Virtual Reality (VR) to both online and offline audiences.

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With three unique programming platforms, Jive successfully executed a campaign that drew attention to both Vancouver International Film Festival (VIFF), VIFF Industry and the new VIFF Exchange initiative. Our results went from virtual to reality:

The Result

Jive capitalized on the immersive storytelling capabilities of VR, such as the Canadian premiere of Catatonic, Guy Shelmerdine’s short VR horror film that invited participants to journey through an insane asylum in a customized wheelchair that trembled at every frightening turn!

Key Coverage

The Globe and Mail:
http://www.theglobeandmail.com/news/british-columbia/topic/Vancouver-International-Film-Festival

VIFF Coverage

VIFF TV Coverage2

VIFF TV Coverage3

VIFF TV CoverageWEVIFF WEVIFF2

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