Vancouver International Film Festival (VIFF) is among the 5 largest film festivals in North America with 140,000+ admissions and 370 films screened. Continuing its successful run, Jive helped position its three different verticals including its immersive experience of Virtual Reality (VR) to both online and offline audiences.
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With three unique programming platforms, Jive successfully executed a campaign that drew attention to both Vancouver International Film Festival (VIFF), VIFF Industry and the new VIFF Exchange initiative. Our results went from virtual to reality:
- Over $10M in PR value
- 1,698 media hits
- Increased VIFF Industry audience growth on Facebook by 10.1% and Twitter by 20.9%
- #VIFF hashtag trending for 6 consecutive days
- VIFF Industry #VRrises hashtag trending for 2 consecutive days
Jive capitalized on the immersive storytelling capabilities of VR, such as the Canadian premiere of Catatonic, Guy Shelmerdine’s short VR horror film that invited participants to journey through an insane asylum in a customized wheelchair that trembled at every frightening turn!