Frequently Asked Questions
Get answers to the most common questions about working with Jive PR + Digital.
TikTok’s algorithm prioritizes engagement and authenticity over follower count, meaning great content can go viral regardless of account size. The platform’s short-form video format also requires different storytelling approaches—content needs to hook viewers within the first 3 seconds and maintain engagement throughout. Additionally, TikTok users expect authentic, unpolished content over highly produced ads.
Our influencer selection process goes beyond follower count and engagement rates. We analyze audience demographics, content style, brand alignment, and authentic connection with their community. We also consider timing, availability, and each creator’s track record with similar brands. Every partnership is strategically chosen to ensure authentic fit and maximum impact.
While results vary by industry and campaign goals, our TikTok campaigns typically generate 3-5x ROI through a combination of direct conversions, brand awareness lift, and earned media value. We’ve seen brands achieve significant sales increases, with some clients reporting 200%+ growth in qualified leads directly attributed to TikTok campaigns.
TikTok’s algorithm can push content viral within hours, but we typically see meaningful engagement and traffic within 24-48 hours of content going live. However, sustainable brand building and conversion optimization usually require 30-90 days of consistent campaign execution to show significant business impact.
Yes, we have experience navigating compliance requirements for industries including healthcare, finance, and food & beverage. We work closely with your legal team to ensure all content meets platform guidelines and regulatory standards while maintaining authentic creator voice and engagement.
Effective TikTok campaigns can start with budgets as low as $10,000-15,000 monthly, depending on goals and scope. This typically includes 2-4 micro-influencer partnerships or 1-2 mid-tier creator collaborations, plus campaign management and basic paid amplification. We’ll recommend budget allocation based on your specific objectives and market opportunities.