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TikTok Marketing

TikTok users spend a whopping 95 minutes per day on the app, making it the perfect platform to connect with your target audience. And did you know that nearly half of Gen Z is using TikTok and Instagram for search instead of Google?
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With its increase in popularity, TikTok offers the unique opportunity for businesses to reach high-engaged audiences that they wouldn’t typically have access to. The specific advantage that TikTok has over other platforms is the ability to go viral, which can have a vast impact on your brand overnight. 

Outside virality, TikTok also offers a great opportunity for companies to humanize their brand, while leveraging relevant, relatable and engaging content that viewers want to see. TikTok has changed the way we consume and create content, capturing the attention of millions worldwide.

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Why should your brand be on TikTok?

  • With 62% of Gen Z spending the most time on TikTok, it's the best platform for building an active community for this coveted audience.
  • TikTok users are twice as likely to recommend products they've discovered on the app, and 2 out of 3 users are likely to buy something while on the platform.
  • TikTok's algorithm is superior to other channels when it comes to discovering and promoting content that resonates with users. This opens the door for your brand to go viral, reaching millions of users within a short span of time.
Managed Influencer Campaign Benefits

Why should you partner with Jive for TikTok?

Jive PR & Digital knows how to navigate the fast-paced world of TikTok. We have unlocked the recipe for launching and scaling consumer brands like Daiya, I and Love and You, and Westgold on the platform through the right combination of story-telling, capitalizing on trends, collaborating with the right UGC creators, and pairing with sophisticated paid media campaigns.

Our experienced strategists will collaborate closely with your brand to develop a customized TikTok marketing plan that aligns with your goals and delivers outstanding results. From content creation to influencer partnerships, we’ve got you covered. We’ll provide valuable insights, track key metrics, and offer data-driven recommendations to continuously optimize your strategy.

"Jive has been instrumental in our success on TikTok. The agency is efficient, thoughtful, and driven. Their keen eye for growing trends has contributed to almost 10x growth for our brand on the channel. I highly recommend working with them."
I and love and you
"I and Love and You"

FAQs

TikTok’s popularity and highly engaged user base make it an excellent platform to reach a younger demographic and create viral content that can generate brand awareness and user-generated content.
TikTok thrives on short, engaging, and visually appealing content. Dance challenges, lip-syncing videos, educational tutorials, behind-the-scenes glimpses, and humorous skits often resonate with the TikTok community.
Identify TikTok influencers whose content aligns with your brand values and target audience. Reach out to them with a personalized message, outline your collaboration proposal, and negotiate terms such as content creation, posting schedule, and compensation.
Yes, TikTok offers various advertising options such as in-feed ads, branded effects, hashtag challenges, and branded takeovers. These allow you to reach a wider audience and amplify your brand’s presence on the platform.
While a large following can be beneficial, TikTok’s algorithm favors content that resonates with users, regardless of the creator’s follower count. Focus on creating engaging content, leveraging trends, and engaging with the TikTok community to grow your presence organically.