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Influencer Marketing

Influencer marketing that behaves like performance marketing. That is the Jive Effect.

For 17+ years, Jive has built influencer programs that are judged on revenue, not likes, with campaigns consistently delivering 150%+ ROI since 2009. You get a performance system, not a one-off campaign. That’s why we are trusted by some of the best brands in the world, including DSW Shoes, Onside, and ByteDance.

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What We Do

We architect full-funnel influencer engines that fuel awareness, trial, and sales.

  • Strategy rooted in business goals, not vanity metrics
  • Custom-curated creator rosters (no generic opt‑in platforms) matched to brand DNA and audience intent
  • Always-on content and UGC that feed both organic and paid funnels
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Influencer-Marketing
Why Influencer Marketing

What We Do

We architect full-funnel influencer engines that fuel awareness, trial, and sales.

  • Strategy rooted in business goals, not vanity metrics
  • Custom-curated creator rosters (no generic opt‑in platforms) matched to brand DNA and audience intent
  • Always-on content and UGC that feed both organic and paid funnels

How We Do It

We combine creator trust with performance outcomes.

  • Performance-first influencer selection based on data, audience fit, and historical results
  • Paid-first creative thinking: hooks, CTAs, scroll-stop framing built into briefs
  • Structured testing across cold, warm, and conversion audiences to scale what works
Discovery & Recruitment
Campaign Management

Whitelisting and Amplification

Most influencer programs stop at posting. Ours don’t.

  • Whitelisting top creator content through the creator’s handle so ads feel native but give us full control over targeting, spend, and optimization
  • Smart rights model: organic usage by default, pre-negotiated paid usage that is only activated once content proves itself
  • Aggressive scaling of winning creator assets, reducing CPA and extending the life of strong content

The Jive Effect

  • 150%+ ROI as a baseline across influencer campaigns since 2009
  • 33% lift in Conversion Rate when compared to branded content
  • Clear creator-level ROI and less wasted spend, with a playbook you can scale quarter after quarter
Seamless Negotiations & Payouts

FAQs

Influencer marketing is a strategy that involves collaborating with influential individuals on social media to promote your brand or products. Influencers have dedicated followers and can impact purchasing decisions and brand perception.
Consider factors such as the influencer’s audience demographics, engagement rates, content quality, alignment with your brand values, and their past collaborations. Look for influencers whose audience aligns with your target market.
Influencer collaborations can include sponsored posts, product reviews, brand ambassadorships, social media takeovers, contests, and affiliate partnerships. The type of collaboration depends on your goals and the influencer’s expertise.
Key performance indicators (KPIs) for influencer campaigns can include reach, engagement, website traffic, sales conversions, and brand sentiment. Tracking these metrics can help determine the effectiveness and ROI of your influencer partnerships.
The size of an influencer’s following is not the sole determinant of success. Micro-influencers with smaller but highly engaged audiences can often yield excellent results, especially when their niche aligns closely with your target market.