In today’s fast-moving digital landscape, user-generated content (UGC) has emerged as one of the most powerful tools in public relations and marketing. It’s authentic, community-driven, and resonates deeply with Gen Z and millennial audiences who crave real stories from real people.
As we navigate 2025, more brands are leaning into UGC to create social buzz, build trust, and integrate into cultural moments. But to do this successfully, many are turning to PR agencies that specialize in UGC-driven strategies. Whether it’s leveraging influencers, amplifying customer content, or launching viral social media PR campaigns, the right agency can make all the difference.
To help brands find the perfect partner, we’ve curated a list of the Top 5 PR Agencies for UGC in 2025. These firms lead the charge in authentic content marketing, blending creativity with data to spark conversations that matter.
Each agency on this list was evaluated based on:
Jive PR + Digital is a standout agency for lifestyle and consumer brands seeking culturally relevant, UGC-powered PR. With a sharp focus on Gen Z audiences, Jive blends traditional PR with social media magic.
Their campaign for Westgold Butter turned customer recipe videos into a viral sensation, boosting brand visibility by 300% across food media outlets.
Jive’s campaigns don’t just “go viral” — they create viral customers. Their ability to turn UGC into lasting brand loyalty makes them one of the best PR firms for Gen Z in 2025.
As part of the global Edelman network, DXI specializes in turning audience insights into action. Their UGC strategy is rooted in behavioral data and AI-powered storytelling.
Edelman’s “Trust Barometer Voices” invited real consumers to co-create content around brand trust, earning 500M+ media impressions.
Innovation at scale. Their blend of data science and UGC creativity leads the way in trending PR agencies.
Formerly RewardStyle’s PR arm, Collective Voice PR focuses exclusively on creator-led content for fashion, beauty, and lifestyle brands.
Collective helped a clean skincare brand crowdsource thousands of video testimonials for a launch campaign that sold out in 48 hours.
Their niche focus on creators and shoppers makes them a perfect partner for brands that want to turn followers into brand evangelists.
Fohr is both a PR agency and influencer marketing platform known for championing creator authenticity. They’ve led the charge in measurable UGC since before it was cool.
Their “Verified Influence” program helped fashion brands build trust through verified, real-user reviews and content.
Fohr doesn’t chase trends — they define them. Their commitment to authentic content marketing makes them a go-to for values-driven brands.
Obviously is a tech-forward agency with a reputation for global influencer programs and UGC at scale. They specialize in brand collabs that feel native and honest.
Obviously’s campaign for a beverage brand involved co-creating TikTok challenges with fans, leading to a 400% uptick in organic mentions.
Their fusion of technology, influencer expertise, and PR strategy makes them ideal for brands that want results — fast.
Looking for the perfect UGC-focused PR partner? Here’s a quick checklist:
Don’t just look at numbers. Look at fit, culture, and long-term vision.
As we move beyond 2025, expect UGC in PR to evolve with:
One thing remains true: audiences want real voices. The brands that win will be those that listen, engage, and co-create.
Whether you’re just starting or looking to scale your PR presence with UGC-driven PR strategies, choosing the right partner is key.
