In 2025, successful brand activations are no longer about flashy stunts—they’re immersive experiences powered by strategy, storytelling, and emotional engagement. Whether it’s a pop-up event, influencer-driven campaign, or interactive retail installation, the best activations combine experiential marketing with strong PR amplification to create cultural moments that resonate far beyond the event itself.
If you’re a brand looking to spark real engagement through live experiences or hybrid campaigns, partnering with an agency that excels in both public relations and experiential marketing is key. Below are the top PR and experiential agencies for brand activations in 2025—each known for turning ideas into unforgettable experiences that drive buzz, earned media, and real ROI.
The best brand activations don’t just look good they connect with your audience and deliver measurable results. Look for agencies with a proven track record in creative storytelling, integrated PR and experiential strategies, strong media relationships, and a deep understanding of your target market. These qualities ensure your activation isn’t just a moment, but a movement.
Jive PR + Digital specializes in culturally relevant PR campaigns, influencer marketing, and brand activations tailored for Gen Z and millennial audiences. Their approach integrates short-form content, social buzz, and experiential storytelling—making them a go-to for brands that want to stay current and community-driven.
Unlike traditional firms, Jive leans into pop culture trends and digital-first narratives to extend the reach of brand activations beyond the event floor.
Westgold Butter’s tasting-led influencer campaign merged PR and real-world sampling to generate content and social chatter that boosted sales.
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MKG is one of the most respected names in experiential marketing, known for crafting immersive brand moments for companies like Google, Netflix, and Target. They blend creative production, strategic design, and influencer programming to deliver activations that live both on the ground and online. Their work often includes installations, pop-ups, mobile tours, and event strategy.
MKG pairs high-touch experiences with media-ready visuals and storytelling, often leading to viral social content and mainstream media coverage.
HBO’s “SXSW Westworld Experience” transformed a portion of Austin into a real-life replica of the show’s world, blending immersive theatre and interactive tech.
As one of the world’s largest PR firms, Edelman brings heavyweight media relationships and brand trust strategy to any campaign. But in recent years, they’ve expanded their experiential offering to include activations that combine purpose-driven storytelling with physical and digital engagement. Their work helps brands build emotional relevance while earning headlines.
Their integrated model ensures that brand activations are not one-off moments, but PR-rich campaigns with extended life across channels.
Unilever’s “United for America” activation during COVID-19, which turned corporate social responsibility into a multi-platform, nationwide campaign.
Civic Entertainment Group, part of the Seacrest Global Group, specializes in large-scale activations, pop culture tie-ins, and entertainment-led marketing. With roots in television and media, they’re behind some of the most buzzworthy consumer experiences, often working with clients like HBO, CNN, and Airbnb.
Their campaigns bridge entertainment, PR, and experiential—perfect for brands seeking cultural relevance and broad consumer exposure.
CNN’s “The CNN Grill” at political conventions became a cultural hub, generating national media buzz while elevating CNN’s brand in a non-traditional setting.
Momentum Worldwide delivers brand experiences powered by insight, innovation, and interactivity. With a strong global presence, they’re known for everything from sports sponsorships to retail experiences and live events. Their campaigns often include cutting-edge tech such as AR, facial recognition, and biometric engagement.
Momentum fuses tech and sensory experiences with a PR-driven approach that fuels long-term brand love.
Nike’s House of Innovation, an immersive, tech-enabled retail experience that drew global attention and redefined experiential retail.
Jack Morton is a global agency rooted in experiential marketing but deeply connected to brand strategy and PR storytelling. Their team delivers full-scale activations, from product launches and influencer events to mobile brand tours. They excel at making emotional brand connections that scale across channels.
Their activations are insight-led and deeply human, supported by full-service creative, media, and digital teams.
Samsung Galaxy Studio Pop-Ups—interactive experience centers designed to let users test and play with Galaxy products in unexpected environments.
Factory 360 is known for its high-volume brand activations, including street teams, product sampling, campus tours, and immersive events. They bring data tracking and ROI measurement into experiential, giving clients more transparency and control over outcomes. Their campaigns often go viral thanks to smart seeding and influencer integrations.
Factory 360 delivers massive consumer reach with surgical precision—ideal for lifestyle, beverage, and DTC brands.
Sambazon’s “Purple Smiles” campaign combined live smoothie tastings with digital photo booths and real-time social sharing.
Cramer specializes in brand experiences that blend digital and physical formats—perfect for today’s hybrid marketing world. From global summits to pop-up events, they handle experiential strategy, video production, and full event delivery in-house. Cramer is a favorite among B2B brands as well as lifestyle companies looking for professional, polished experiences.
Their creative and technical depth enables them to pull off ambitious hybrid campaigns that still feel personal and engaging.
IBM’s Think Conference, which Cramer transformed into a hybrid experience with AR installations, keynotes, and press-ready brand moments.
As consumer expectations continue to shift in 2025, brand activations need to be more than “Instagrammable”—they need to engage, inform, and convert. The agencies listed above combine experiential innovation with PR expertise, ensuring every event, pop-up, or campaign becomes a long-lasting brand asset.
Whether you’re planning a tasting campaign for your online store, launching a DTC product in a crowded space, or trying to make headlines with a bold retail experience—these agencies have the skills to bring it to life.
Jive PR + Digital helps consumer brands craft emotional narratives that drive awareness and action—online and offline.
