Getting noticed as a consumer brand takes more than great products and flashy ads. In a world where every brand fights for attention, the right PR strategy can be the difference between obscurity and household-name status. That’s where specialized consumer PR agencies come in—they know how to craft stories that stick, build authentic connections, and turn everyday shoppers into loyal advocates.
Finding the right PR partner means working with agencies that truly understand the consumer mindset. These ten firms have mastered the art of connecting brands with their target audiences through strategic storytelling, influencer partnerships, and cultural relevance.
Jive PR + Digital combines traditional public relations expertise with cutting-edge digital strategies and AI-powered insights. Their performance-driven approach transforms consumer brands into cultural conversations, using data analytics to ensure every campaign delivers measurable results across awareness, engagement, and sales metrics.
When tasked with launching the grand opening of this New Jersey attraction, Jive PR + Digital delivered spectacular results:
Jive PR + Digital transforms immersive experiences and consumer brands into cultural moments. With AI-driven insights and a full-funnel strategy, their campaigns go beyond buzz to deliver measurable business impact. From lifestyle and wellness to food, beverage, and entertainment, Jive’s expertise makes them the go-to partner for brands seeking both brand equity and conversion.
Ketchum brings nearly a century of communications expertise to consumer brands, with deep knowledge in food and beverage, consumer goods, and lifestyle sectors. Part of the Omnicom Group, they offer global reach with local market understanding, making complex products accessible to mainstream audiences.
Ketchum orchestrated a creative collaboration between Wendy’s and Girl Scouts that generated massive cultural buzz through strategic influencer partnerships and authentic storytelling that felt natural rather than forced.
Their data-driven approach combined with creative excellence makes them perfect for consumer brands looking to make cultural impact. With 136 Cannes Lions awards, they prove that strategic thinking and creative execution can coexist.
RLM PR specializes in consumer brands across various sectors, from consumer packaged goods to beauty, games, and food products. Their straightforward, results-focused approach helps brands cut through noise and build genuine connections with target audiences.
When craft brand Kid Made Modern needed a reintroduction to the market, RLM PR developed a comprehensive campaign focusing on the brand’s unique positioning in the children’s creativity space. The campaign successfully repositioned the brand and drove significant awareness growth.
Their no-nonsense approach and deep experience across consumer categories make them ideal for brands that want strategic thinking without the fluff. They excel at both product launches and ongoing brand building.
Weber Shandwick is part of the Interpublic Group and brings global resources to consumer brand communications. Their expertise spans food and beverage, retail, and lifestyle brands, with particular strength in navigating complex cultural landscapes and emerging trends.
Weber Shandwick helped multiple food brands find their unique place in culture by employing real-time insights and engaging communities that matter most—from dietitians to social media food influencers.
Their global network and cultural expertise make them perfect for consumer brands looking to scale nationally or internationally. They understand how food trends start and spread, making them invaluable for lifestyle brands.
As the world’s largest independent PR firm, Edelman brings unmatched resources and global reach to consumer brand communications. Their consumer practice combines traditional media relations with digital innovation and crisis management expertise.
Edelman developed a comprehensive sustainability narrative for Starbucks, securing coverage in major business publications while helping the brand communicate its environmental commitments authentically.
Their global infrastructure and crisis management capabilities make them ideal for established consumer brands or emerging brands with ambitious growth plans. They excel at building long-term brand reputation.
5W PR is known for bold, attention-grabbing campaigns that turn consumer brands into conversation starters. Based in New York, they specialize in lifestyle, beauty, food, and health brands with an aggressive, innovative approach to PR.
5W helped position Beyond Meat’s plant-based burger as a cultural phenomenon, securing coverage in major outlets and turning a new product category into mainstream conversation.
Their bold approach and strong media relationships make them perfect for consumer brands that want to make waves quickly. They’re particularly effective at product launches and generating social buzz.
Finn Partners is a global PR agency that excels at creating emotionally resonant campaigns for consumer lifestyle, travel, and tech brands. They focus on storytelling that engages consumers on a personal level and builds lasting brand loyalty.
Finn Partners helped a major consumer lifestyle brand reposition itself in the market through integrated marketing that blended traditional PR with digital strategy, resulting in significant increases in brand awareness and customer loyalty.
Their integrated approach and focus on emotional connection make them ideal for consumer brands that want to build deep relationships with their customers, not just generate short-term buzz.
Golin seamlessly blends data-driven strategy with creative campaigns, helping consumer brands break through noise and build strong audience relationships. They specialize in lifestyle, tech, and beauty brands with expertise in trend forecasting.
Golin created an integrated campaign for a beauty brand launch that combined social media storytelling with influencer partnerships, resulting in significant brand awareness and sales growth in the competitive beauty market.
Their combination of strategic insight and creative execution makes them perfect for consumer brands in competitive categories. They excel at making brands culturally relevant.
Porter Novelli goes beyond traditional PR by focusing on purpose-driven campaigns that align consumer brands with meaningful causes. They specialize in consumer goods, health, and wellness with a research-backed approach to communications.
Porter Novelli developed a purpose-driven campaign for a consumer goods company’s sustainability initiative, resulting in increased brand loyalty and positive media coverage while driving measurable business results.
Their focus on purpose-driven communications makes them ideal for consumer brands that want to connect with socially conscious consumers and build long-term brand equity through meaningful campaigns.
M Booth specializes in creating shareable moments that turn consumer brands into cultural phenomena. Their team excels at identifying the right mix of influencers, media, and digital tactics to generate authentic buzz around product launches.
M Booth energized Chobani yogurt’s social media presence by creating viral conversations on Instagram and TikTok, driving thousands of new followers and significant engagement growth within months.
Their digital-first approach and trend-savvy campaigns make them perfect for consumer brands targeting younger demographics. They excel at creating moments that feel authentic and shareable.
Choosing the right PR agency for your consumer brand comes down to understanding your goals, target audience, and growth stage. Whether you need global reach, cultural expertise, purpose-driven campaigns, or viral social moments, these ten agencies bring proven track records and specialized knowledge to help consumer brands thrive in today’s competitive marketplace. The key is finding a partner whose approach aligns with your brand’s personality and business objectives.
