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Public Relations

PR that earns headlines, trust, and measurable performance. That is the Jive Effect.

We practice Performance PR: story-first, data-backed, and engineered to drive both credibility and conversion.

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Public Relations
Immersive + Installations

What We Do

We build PR programs that work like a growth channel, not a one-time launch.

  • Narrative, messaging, and positioning that clearly differentiate you in crowded categories
  • Traditional and digital PR across lifestyle, business, wellness, culture, and trade
  • Thought leadership that turns your experts into sought-after voices in your space

Performance PR in Action

Best-in-class PR today is measurable, integrated, and always-on.

  • Coverage that is chosen for SEO value, share of voice, and downstream impact, not just logo collecting
  • Search-optimized press materials, directory placements, and content that support branded search, AI search, and site traffic
  • Tightly mapped KPIs: coverage, impressions, domain authority, branded search lift, traffic, and assisted conversions
Brand Positioning + PR Strategy
Digital PR

Our PR Services

  • Brand story, messaging, and narrative development
  • PR launch and always-on roadmapping
  • Media list development and relationship cultivation
  • Story pitching, interview management, and spokesperson prep
  • Trend-jacking and timely expert commentary for cultural relevance
  • Measurement frameworks across both traditional and Performance PR KPIs

The Jive Effect

  • 200+ pieces of coverage for launches like Edelman Fossil Park, with national outlets including The New York Times, Forbes, The Wall Street Journal, NBC, and USA Today
  • Ongoing “drumbeat” coverage that drives ticket sales, brand reputation, and search performance
  • A PR engine that acts as an extension of your growth stack, not a siloed function
Consumer Brands

FAQs

Public relations is the strategic management of communication between an organization and its target audience. PR aims to build and maintain a positive brand image, handle crisis situations, secure media coverage, and enhance overall reputation. PR involves various activities and tactics to effectively communicate with the intended audience, such as media relations, social media management, community engagement, crisis management, and event planning.
PR agencies offer a range of services, including media relations and personalized pitching, press release writing and distribution, crisis management, event planning and execution, reputation management, thought leadership development, and strategic communications planning.
PR can help your brand by increasing media exposure, improving brand credibility, managing public perception, establishing relationships with key stakeholders, creating positive narratives, and fostering a strong brand reputation.
Measuring the success of a public relations campaign involves evaluating various metrics and indicators that align with the campaign’s goals and objectives. PR success can be measured through media coverage, sentiment analysis, social media engagement, website traffic, brand mentions, customer feedback, industry recognition, overall brand reputation assessment, and business outcomes.

Media relations involves building relationships with journalists, reporters, and influencers to secure positive media coverage for your brand. It includes pitching stories, providing press releases and media kits, and coordinating interviews and media events such as press conferences.