When it comes to acquiring the right clients, attracting more leads, and boosting conversions, landing pages are key. As standalone web pages where visitors “land” after they click on a paid digital ad or link within an email, landing pages are designed for marketing and advertising campaigns and customized to a specific CTA.
If it’s been a while since you’ve optimized or updated your landing pages, our team of digital marketing experts has some insightful tips.
In order to be effective, landing pages must be carefully designed and optimized to convert those who visit – whether the conversion is filling in a form, downloading an e-book, or giving an email address. Though this may be easier said than done, there are a few simple things you can keep in mind that make a big impact. Firstly, use eye-catching titles and headers (think less is more). Also, try to align the titles and content on your pages with the goals of potential clients by offering solutions to industry pain points and using relevant keywords to let visitors know they’re on the right track.
CTAs are a big part of the conversion process, and can convince a client to take that next step with your company (instead of going elsewhere). You should ensure that all the elements of your landing page are focused on, and build towards, your CTA. Try to be concise and use action-oriented words that catch the eye (instead of “Enter” or “Go”, try “Take This Tutorial” or “Book Your Event”). Also, your CTA button should be in a contrasting colour that stands out on the landing page, in a font that is legible and large enough to easily read.
It’s important to create a strategy that attracts leads across a variety of channels, such as by implementing content marketing strategies, social media campaigns, public relations solutions, and paid advertising services. However, you should not have a single landing page for all channels. Landing pages that are optimized for each channel of acquisition have a better chance of converting. When the language and design are customized to the marketing channel, the visitor’s experience is more personalized and therefore, more effective.
Integrating email marketing can help you reach out to those who’ve shown an interest in your brand but haven’t converted yet, or turn one-time buyers into loyal fans. You can also provide valuable insight into your brand and offer exclusive content for those on your email marketing list. If you have a newsletter or want to generate an email list, you can include an option to add their emails within landing pages or create landing pages for those who click on a link within an email.
If you want to boost conversions and maximize your returns, the team from Jive PR + Digital is ready to create a personalized digital marketing plan for your brand. While we have offices in Toronto, Vancouver, and Los Angeles, we cater to clients around the world. Contact us online today to learn more.
