Skill House is a horror film starring Bryce Hall and Curtis “50 Cent” Jackson that takes an unflinching look at influencer culture and what new celebrities are willing to do to attain fame.
Generate buzz across both industry and consumers during the filming of Skill House.
Jive launched and oversaw social media campaigns across multiple platforms in order to build hype surrounding the film during production.
Leveraging the star-studded cast, Jive provided full-service unit public relations campaign and trailer push targeting both consumer media and film-specific outlets.
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Secured exclusive announcement of production of Skill House in Deadline, The Wrap, Dexerto, Seventeen, JoBlo, Bloody Disgusting, Just Jared, and more.
Jive secured exclusive footage with TMZ and an exclusive quote with Entertainment Weekly.
Secured over 120 pieces of media coverage and pick up, equaling 15.8M estimated views, 24.7K engagement and 6.2B estimated audience.
Created and managed multiple social media channels, growing the following on Instagram by 14k, with 1.29M impressions, with engagement rate at 66.3k and profile action at 99.8k. Oour Twitter secured 219 new followers with 35.1k impressions and 1.9k engagement rate.
