Dear Zoe

Dear Zoe is a coming of age film starring Sadie Sink that was released day and date in theaters and on VOD.

Asset 43
The Challenge

The goal of this partnership was to help Dear Zoe increase their social presence in order to increase film awareness, grow its community, and leverage its cast and screenings to drive people to see the film.

The Solution

Jive’s goal was to remain true to the voice and key messaging of the film, while leveling up the social media aesthetic and presence, increasing communication with fans, and reaching new heights in social reach, as well as media coverage.

4.4k

Followers Gained

128k

Total Engagements

1.2m

Total Impressions

229

Pieces of Coverage

29.4m

Estimated Views

The Result

Built a more frequent presence on Twitter and Facebook in attempts to attract a greater audience.

Reached 11.2k followers on Instagram.

Garnered over 1.5k clicks to buy/rent Dear Zoe total (Apple TV, Google Play, Amazon, YouTube), and reached 79 link clicks to review the movie.