Boys & Girls Clubs of America is a national organization of local chapters which provide voluntary after-school programs for young people.
In light of their 75th Anniversary of the National Youth of the Year gala, the Boys & Girls Clubs of America were on a mission to create awareness surrounding the event and their initiatives as an organization. The Boys & Girls Clubs of America partnered with Jive to facilitate an influencer campaign to effectively increase awareness, boost website traffic and drive engagement to support donor conversation.
Jive successfully coordinated a campaign, leveraging 5 influencers varying in niche and size. By leveraging the established trust between influencers and their community, we successfully introduced The Boys & Girls Clubs of America to new target audiences and created excitement surrounding the program and NYOY event with their audience and potential donors.
Through real people and authentic content, Jive successfully determined which influencers had the most impact on donation conversions, awareness, content and reach.
Total Impressions
Total Engagements
Total Reach
New Organic Followers
Total Website
Link Clicks
Pieces of UGC Content
270+ new organic followers throughout the duration of the influencer campaign.
56,000 total impressions and 1,000 total engagements. between the 5 influencers.
32,000 total reach through influencer content., 400 total link clicks to the BGCA website.
20 pieces of UGC content, promoting BGCA and the NYOY event.
