Mednow is an online pharmacy that offers patients to get their medication delivered at home.
To launch an online pharmacy during a pandemic. We were tasked with creating a digital presence for the Mednow brand across all social media channels, and position Mednow as Canada’s leading online pharmacy. Our social media strategy worked hand in hand with our digital advertising and PR initiatives for a full 360 brand launch into the Canadian market.
Through leveraging the unique strengths of each channel, we created a digital footprint for Mednow on Facebook, LinkedIn, Twitter, and Instagram. One of our content pillars was focused heavily on ‘hub’ content – which leveraged the latest iconography trends to share interesting health tips in an aesthetically captivating format.
We also implemented a digital advertising strategy to build brand awareness and drive conversions through social and google paid ads.
Total Followers
Total impressions
Website Traffic
Grew an Instagram following of 500+ followers, and a Facebook page of 1800+ fans within the first six months.
207,313 content impressions.
7.5x website traffic.
Activated influencer partnerships extending Mednow Pharmacy brand awareness.
Acquired customers through digital ads at $16/lead which is 20% lower than industry benchmark.
