The holidays are just around the corner, and there’s no better time than now to start planning your digital marketing and social media campaigns!
Thinking of running some this holiday season? Here are 5 tips to help you weave some holiday magic around your business this season.
Create Memorable Instagram Stories
The holidays are one of the most lucrative times of the year for businesses, but it’s also the busiest and can be the most competitive. That’s why it’s important to think outside of the box and get creative with your Instagram stories so you can stand out!
Run a holiday poll to interact with your followers, show behind-the-scenes of holiday shoots and showcase your great company culture. These personal touches bring your brand to life through engaging and memorable ways.
Get Creative with your Holiday Campaign
Your business needs to show customers what makes your brand unique. Using unique branded holiday hashtags or running a photo contest where customers can get creative with your brand or product allows them to feel included.
The holidays are also a great time to be creative and focus on your business’s products that best fit the holiday season. This will help you convert more customers, and create a seamless experience for consumers that resonates with them.
Run a Customer Appreciation Campaign
The holidays are an ideal time to show your customers how much you appreciate them! It could be something as small as a giveaway on social, a discount code they can use for your product or even just saying thank you to your customers for their support ina post. A little goes a long way.
Be Smart with your Ad Budgets
As we’ve mentioned before, the holidays are one of the most competitive times for businesses. With increased competition and rising costs of online advertising, you’ll need to ensure your spending your budgets effectively. This may mean playing around with copy, changing assets, or even altering where you’re advertising – to ensure the most cost-effective use of your ads.
Be Respectful of Religions and Special Days
There are several religious and special days throughout the holiday season. Be mindful of posting on days of observance where people may be fasting. Not everyone celebrates Christmas, and being respectful of other religious days is important.
We hope these digital marketing and social media tips help you have your most successful holiday season yet!
