Currently there are 2.5 billion users on Facebook, 1 billion users on Instagram, 330 million users on Twitter, and 20 million users on LinkedIn. With 7.5 billion people in the world, two thirds of them use social media.
Now that we’re in unprecedented times and people are working from home and online more than ever, have you considered what this means for your business? How are you creating and promoting digital content that is reaching as many eyes as possible? This is your chance to present your brand in the best, most respectful way possible, to as many people as you can reach.
While crafting your digital strategies, make sure to keep in mind all the important factors that will help you succeed, including:
1. Who your target audience is and what they want to see right now
2. What your brand’s key messages, goals and values are
3. How you will stand out from your competition and provide unique added value
In addition to learning about your business, people want to hear about how you are helping the global situation we are all temporarily in. It is important to acknowledge this and proactively support your community to the best of your ability. Find creative ways to merge your organization’s operations with those who need help, including small businesses, the elderly and sick, or those who have been laid off. Alternatively, simply comply with the official regulations, and enforce practices that are safe and are helping to flatten the curve.
Here at Jive, we are experienced in creating, implementing and reporting digital strategies for clients in various industries. From social ads to influencer marketing (utilizing creative ‘at home ideas’), we can help implement various tactics and working from home tools to ensure you’re still hitting your marketing KPIs.
Drop us a line…let’s connect.
