Ah yes! Another year, another strategy. Only this time, get ready to shift gears and channel your inner teen for a very Gen Z Social Strategy. Here are some of our top recommendations for incorporating current trends into your marketing efforts that have proven to be quite successful for us, and other brands.
Kris Jenner works hard, but we’re working harder to give you some of our favorite tips to implement Gen Z trends into your 2023 social strategy. See what we did there! Similar to what you just read, integrating witty puns into your captions from your favorite shows, celebrities, or pop culture moments, can help attract a greater audience and make your brand’s social media account more relatable. In addition, leveraging memes and trending audios that are always circulating (plenty from the Kardashians or Schitt’s Creek), allows your brand to take advantage of what is currently popular in the world of social media. Plus, who doesn’t want a quick laugh during the workday!
TikTok is giving Google a run for their money when it comes to SEO as they became the preferred search engine in 2022. #TikTokMadeMeBuyIt is a prime example of just how powerful this platform is for brands to utilize their SEO strategy. In fact, 69% of people on TikTok researched a product after seeing it from a creator. Why wouldn’t your brand want to be part of these BILLIONS of views?! By adding hidden keywords in your video or trending hashtags to the caption, you can ensure you are maximizing your reach by shifting your website SEO strategy, to a more Gen Z method… TikTok!
Last, but certainly not least, Gen Z prioritizes authenticity over quality nowadays and it is so refreshing to see. They can pick a pushy advertisement out of a crowd of TikTok videos and will not hesitate to call out an influencer for being too “scripted.” This is where people such as Alix Earle have thrived. Alix was quite literally an overnight sensation on TikTok who grew her account to over 1M followers in the snap of a finger. Her secret? Posting GENUINE GRWM videos. What do we mean by this? Instead of giving a little speech about each product she uses, she actually rarely ever speaks about the makeup routine itself, but rather tells unrelated stories and speaks directly to the camera, making the audience feel connected on a deeper level. Oftentimes, her videos even end with her telling her viewers to come back for a part 2 to help her pick an outfit. This keeps the audience coming back for more and results in high engagement as they get to contribute their opinion in the comments. Alix is the perfect example of authentic content. She is a university student who shares anything but salesy content and Gen Z LOVES THAT!
So next time your brand is spending hours making extremely polished content in hopes to attract a “viral moment,” it may be better to consider a more raw and real approach. And remember, “You’re doing amazing, sweetie!”
