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Food + Beverage Brands

Jive PR + Digital is a full-service digital marketing and PR agency, and our team of experts has extensive experience helping food and beverage brands navigate the ever-evolving digital landscape successfully. Especially leveraging UGC influencers and maximizing the potential of social media platforms.

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UGC + Influencers

At Jive PR + Digital, we understand the power of user-generated content (UGC) and influencer marketing when it comes to boosting brand awareness and driving engagement in the Food and Beverage industry.

Our specialized UGC + Influencer services take a fresh and authentic approach, leveraging diverse creators and unconventional strategies. As a result, we’ve significantly increased brand visibility, customer engagement, and ultimately, sales, for our clients in the Food and Beverage industry. We have successfully helped brands like Daiya achieve a 500% increase in impressions, 356% increase in engagement, and 315% increase in reach.

Hand-picked Creators

By leveraging the power of UGC and influencer partnerships, our Jive PR + Digital can help your Food and Beverage brand stand out in a saturated market, build a loyal customer base, and drive tangible business growth.

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@chefbae
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@bradtheboxer
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@theedgyveg
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@averyywoods

How it works

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We hand-select strategic brand partners to create content for your brand.

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We handle the partnership top to bottom from outreach to payment.

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We report campaign performance, share learnings and get Results.

Social +TikTok

Social media and TikTok has become an essential but time-consuming aspect of brand marketing. It’s no secret that navigating through the ever-growing number of platforms and cracking complex algorithms to achieve success has become increasingly challenging. As veterans in this industry, we understand the struggles, and we’re here to take the wheel.

We specialize in curating dynamic content for brands in the Food and Beverage industry that get results, builds communities and saves brands time. By leaning into humor, trends and relatable content we have increased brand followership by up to 179% and actively changed consumer sentiment.

Comment Sentiment

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How it works

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We hand-select food content creators to partner with to generate lifestyle video and images.

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We create weekly content than balances entertainment, offers value and builds awareness about your brand / product.

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We analyze content performance weekly, monthly and quarterly sharing learnings and recommendations to further optimize impact.

PR + Thought Leadership

Food and beverage brands are more popular than ever, and they’re getting more media attention than ever before. That’s where Jive’s PR team comes in.

Our team has a wealth of experience working with brands across the industry, from local brands to internationally known companies launching in a new market, to restaurant debuts and interactive food tasting tours, we love the collaborative process of curating programs that work for specific needs. We’re pros in media relations, product drops, and branded activations and always make the most out of these PR opportunities on behalf of our clients.

In today’s competitive landscape, it’s more important than ever to have a PR and thought leadership strategy in place. Our team takes an owner’s approach to working with F&B brands, and we’re committed to helping them increase their overall awareness and attract new customers.

We’ll make sure we positively serve your story to the world, one customer at a time.

FAQs

Marketing plays a crucial role in food and beverage companies by increasing brand awareness, attracting new customers, driving sales, fostering brand loyalty, and creating a distinct brand identity in a competitive market.
Effective marketing strategies for food and beverage companies include creating engaging and visually appealing content, leveraging social media platforms, collaborating with influencers or bloggers, offering promotions or discounts, and participating in food-related events or partnerships.
To target your ideal audience, conduct market research to understand their demographics, preferences, and behaviors. Utilize targeted advertising, segment your email marketing campaigns, engage with your audience on social media, and create personalized and relevant content that resonates with their needs and interests.
Yes, having a strong online presence is crucial for food and beverage brands. Consumers increasingly rely on digital platforms to discover new products, read reviews, and make purchasing decisions. An online presence allows you to engage with your audience, showcase your products, and build brand credibility and trust.
To differentiate your brand, focus on your unique selling points, such as high-quality ingredients, sustainable practices, innovative flavors, or a compelling brand story. Develop a strong brand identity, communicate your values effectively, and create memorable experiences through your packaging, website, and marketing campaigns.