Paid Ads Specialist

Job Title: Paid Ads Specialist (Influencer Whitelisting) (global contract role) (remote)

Company Overview

Jive PR + Digital is an award-winning marketing agency committed to elevating brands across North America. With a 15-year legacy of success, we specialize in driving consumer brand growth through strategic PR, Social Media, UGC, and influencer marketing campaigns.

Role Overview

we are seeking a skilled Paid Ads Specialist to join our team and take charge of managing the “whitelisting” process for our influencers. The ideal candidate will have a deep understanding of digital advertising platforms, particularly in managing paid media behind influencers’ content. This role requires a blend of analytical thinking, creativity, and strategic execution to maximize the impact of our influencer marketing efforts through paid advertising.

Key Responsibilities

• Influencer Whitelisting Strategy: Develop and execute concise strategies for whitelisting influencer content across various digital advertising platforms, with a focus on maximizing reach, engagement, and conversion.
• Platform Expertise: Maintain a strong understanding of advertising platforms such as Facebook Ads Manager, Instagram Ads, TikTok Ads, etc., and leverage their capabilities to optimize influencer content performance.
• Collaboration with Influencer Team: Work closely with the influencer marketing team to identify high-performing influencer content suitable for whitelisting and ensure alignment with overall marketing objectives.
• Campaign Optimization: Monitor and analyze campaign performance metrics regularly, adjusting strategies and budgets as needed to achieve KPIs such as CTR, CPC, CPA, and ROAS.
• Creative Testing and Optimization: Conduct A/B testing on ad creatives, copy, and audience targeting to continually optimize campaign performance and drive results.
• Budget Management: Manage budgets effectively, ensuring efficient allocation of resources across various influencer whitelisting campaigns while maximizing ROI.
• Reporting and Insights: Generate regular performance reports and insights to share with the broader marketing team, highlighting key learnings and recommendations for future campaigns.
• Send monthly platform invoices to [email protected].

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• Proven experience (8 years) in managing paid advertising campaigns, preferably within the influencer marketing space.
• Strong familiarity with digital advertising platforms such as Facebook Ads Manager, Instagram Ads, TikTok Ads, etc.
• Analytical mindset with the ability to interpret campaign data and derive actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Creative thinking and problem-solving skills, with a focus on driving innovation and continuous improvement.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. 

Jive Core Values

• Proactivity: we anticipate opportunities and challenges before they arise.
• Passion: we deeply love what we do and the impact we create.
• Ownership:  we treat our business and our clients’ businesses like our own.
• Results: we strive for the highest standards of quality and results.

Join Our Team

If you are incredibly well organized, a self-starter and have extreme attention to detail, we’d love to hear from you. 

This role also needs to be passionate about influencers, user-generated content, and all things marketing.

Please submit the following two items to: [email protected] (Use the subject Line: “Marketing Assistant Application”)

1.  Your resume

2.A short video of yourself answering these 4 questions (nothing fancy, a phone video is fine, we just want to ‘meet you’ virtually first):

– Describe a time that your attention to detail played a crucial role in achieving the success of a project.
– Explain the difference between UGC and Influencer marketing. What are some ways you would use each for a brand? (use any brand example you like).
– Describe how you would build a media list?
– What is one of your ‘bucket list’ items (something you’ve always wanted to do or achieve)?