Public Relations Manager

About the Company:

We are a PR and digital marketing agency helping iconic consumer brands grow through influencer marketing, public relations, and social media. Our mission: build cult brands with superfans who do the marketing for them, not by following culture, but by becoming part of it.

We offer three core services: Social Media, Public Relations, and Influencer Marketing. We are specialists across TikTok, Instagram, Meta, Pinterest, and LinkedIn, and we reverse-engineer strategy based on where a brand actually is, because a legacy brand and a startup require completely different approaches.

We serve two main client verticals: consumer brands in food and beverage and health and wellness, and immersive experiences including ticketed multi-location concepts like enrollment programs, in-mall activations, VR art experiences, and museum-style experiential brands. Our roster includes some of the most recognized consumer, entertainment, and social media companies in the world.

In 17 years, we have earned Gold at the American Business Awards, been named a 2026 Global Top 10 Agency by 50PROS, worked with ByteDance, and counted Richard Branson among our earliest clients. We launched all of Virgin social channels, and he wrote our tagline.

OUR COMPANY VALUES guide our team and shape our culture:

  • Proactivity: We act before we are asked
  • Passion: We care deeply about our work and the impact it creates
  • Ownership: We treat our clients businesses as if they were our own
  • Results: We hold ourselves to the highest standards and push past industry benchmarks

We are a fully remote, all-women team spanning Canada, the United States, Argentina, Peru, Denmark, Australia and Nigeria. Our culture is fast-paced, high-trust, and genuinely passionate about social, PR, and influencer marketing. Slack is our backbone. We do not micromanage. Everyone manages up proactively so leadership always knows what is in motion. The team gets real autonomy in return: flexible schedules, trust-based vacation, and the freedom that comes from performing at a high level.

We work with global companies and we expect that caliber from everyone on the team. Our average team member stays five years, unheard of in agencies. People who leave often come back. That is not an accident.

About the Role:

We are looking for a remote Senior Manager to own PR strategy and execution across a diverse portfolio of consumer and immersive experience clients, bringing deep North American media expertise, and a senior strategic presence to a fast-scaling team.

In this role, you will lead campaigns from start to finish across fashion, beauty, lifestyle, food and beverage, wearable products, and immersive experiences. You will leverage your existing media relationships to land top-tier earned placements, build account strategies from onboarding materials, and gradually grow into direct client relationship ownership.

This position exists because the team is scaling fast and leadership needs a steady, senior hand they can trust to run with accounts independently, operating behind the scenes at first before stepping into a more visible role as confidence is established on both sides.

Our IDEAL CANDIDATE brings 6 or more years of experience in consumer and immersive PR, with a warm rolodex of North American editors and reporters who reply because they know and trust your work. You write exceptionally well, move comfortably between the tactical and the big picture, and bring a polished, calm presence to every interaction.

Performance Metrics: Your performance will be measured by media response rates, monthly coverage targets, the quality and caliber of earned placements, and 30-60-90 day KPIs.

Reporting Structure: This role reports to the Director Of Public Relations at the strategic level and the Senior PR Manager at the operational level.

List of Responsibilities:

You will be doing things like:

  • Strategic Planning: Building account strategies from onboarding recordings, notes, and transcripts; working within AI-assisted frameworks and refining outputs; adapting consumer and immersive experience approaches to each client context
  • Public Relations: Leading PR strategy and execution across a portfolio of consumer and immersive experience clients; adjusting along the way to ensure deliverables are hit and exceeded; serving as the senior strategic voice on accounts
  • Media Relations: Generating earned coverage across fashion, beauty, health, lifestyle, food and beverage, immersive experiences, and tech verticals; targeting regional and national US and Canadian outlets
  • Creative Storytelling: Identifying compelling angles across consumer and immersive categories; developing narratives rooted in cultural trends, audience insight, and category nuance
  • Writing: Drafting pitches, press releases, press kits, bios, speaking points, and thought leadership content; using AI to support first drafts; editing to a polished, client-ready standard
  • Results Reporting: Collecting metrics, managing Notion workflows, and generating weekly status and wrap reports via automated Canva pipelines
  • Client Leadership: Starting with Slack-based communication; gradually joining client calls with a manager present; building toward direct relationship ownership
  • Event Curation: Sourcing and inviting top-tier press to product launches, brand activations, FAM trips, franchise grand openings, and media showcases
  • Team Development: Mentoring junior team members on PR craft and account management; growing into people management over time

Skills and Qualifications:

This is important. Please only apply if:

  • 6 or more years of prior experience in roles like Senior Publicist, Senior PR Manager, or PR Account Lead, ideally across lifestyle, consumer or immersive PR verticals
  • Experience across at least two consumer categories: fashion, beauty, wearable health or tech products, lifestyle, food and beverage, or immersive experiences
  • Extensive, established network of North American media relationships across consumer lifestyle, fashion, beauty, tech, and trade publications at regional and national levels
  • Exceptional writing across press materials, pitches, press kits, and thought leadership content, with the ability to shift tone fluently across verticals
  • Native or near-native English proficiency, written and verbal
  • Polished, senior-level presence in every client and media interaction
  • AI fluency, actively using tools like Claude or Gemini as part of daily workflow
  • Comfortable managing multiple accounts simultaneously in a fast-paced, high-volume environment
  • Proactive, organised, and able to self-manage in a fully remote setting
  • Genuinely plugged into the media, news, and cultural conversations of the industries you work in

Bonus if you also have:

  • Working relationships with top-tier North American publications across fashion and beauty such as Vogue, InStyle, WWD, lifestyle, immersive experience, and trade verticals
  • Experience in franchise development PR, supporting multi-location or multi-market brand growth
  • Familiarity with Canva for press kits and visual decks
  • Familiarity with our tools: Muck Rack, Cision, Critical Mention, Google Alerts, Notion, Clockify, Grammarly, Google Suite

Position Details:

  • Working Hours: 8-hour shift with a fixed start time between 6AM and 8AM PT Pacific Timezone. Adjusts with Daylight Saving Time.
  • Employment Type: Full-time, Exclusivity Preferred
  • Education: A degree in PR, communications, marketing, or a related field is preferred, though strong relevant work experience in another discipline is considered
  • Level: Senior, 6 or more years of relevant work experience
  • Compensation: Competitive, based on experience and region.

Benefits of Working with Us:

  • Work with an award-winning international agency behind some of the most recognized brands in the world
  • Fully remote, work from wherever you do your best thinking
  • Work-life balance
  • Proudly all-women, with a culture built around real inclusion and support
  • Teammates who are some of the best in the business
  • Above-market compensation for your role and region
  • Real learning and growth opportunities, this role expands as the company scales
  • Unlimited vacation, trust-based, earned through performance
  • Potential for an in-person yearly team trip

Join Our Team:

Email careers@jiveprdigital.com with your resume and a short note on why you are excited about this role. We can not wait to hear from you!