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Publicist - Immersive Experience and Attractions

Job Title: Publicist – Immersive Experience and Attractions (North American contractor role – remote)

Company Overview:

Jive PR + Digital is an award-winning marketing agency committed to elevating brands across North America. With a 15-year legacy of success, we specialize in driving consumer brand growth through strategic PR, Social Media, UGC, and influencer marketing campaigns.

Role Overview:

This role is for a highly motivated and proactive self-starter with 5 years PR experience, preferably across immersive experiences, and attractions. Skills include account and client management skills, media relations and strategic PR capabilities. We’re looking for an all-star with hustle and heart who is obsessed with media relations.

The role will include working closely with the senior management team, other account team members, as well as clients on specific day-to-day deliverables to implement PR campaigns. You will be responsible for developing stand-out content and story ideas that capture media attention. Creative thinking, organization, a great personality, and strong writing skills are a must!

Key Responsibilities:

Your role would include, but not be limited to the following:

  • Immersive Experience, and Attractions PR – Support in planning and implementing dynamic PR strategies and campaigns across the immersive experience, and attractions space from start to finish, adjusting along the way to ensure deliverables are hit and exceeded.
  • Publicity & Media Relations – Generate positive news coverage across the broad media spectrum through solid press relations. Media verticals include travel and tourism, immersive experiences, history, innovative tech, design, consumer lifestyle and family – including regional and national titles in the US.
  • Strategic Planning –Support in the development and execution of strategies that align with the client objectives and provide solutions.
  • Results – Facilitation of weekly status reports and wrap reports for clients.
  • Time Management –You are a trained pro and know how to self manage to make things happen ahead of schedule.
  • Creativity – Utilize knowledge of the media to recognize media angles and pitch media outlets successfully, while crafting engaging copy.
  • Excellent Writing Skills – Draft pitches and other written press materials, including press kits, client bio’s, and speaking points.
  • Exceptional Service –Creating moments of “Wow” experiences for the client. You make them question how they ever lived without you in their life!
  • Support on Client Communications – Day-to-day client support.
  • Events – Strategically plan client’s event with ROI goals in mind, including coordinate and execute press trips, press exclusive experiences, FAM trips, red carpets, event/location launches, and in-person client x media interviews. Attend and support on-site events as needed.

Qualifications:

  • Bachelor degree or relevant certificate
  • 5 years of experience in Public Relations

Jive Core Values:

  • Proactivity – we anticipate opportunities and challenges before they arise.
  • Passion – we deeply love what we do and the impact we create.
  • Ownership – we treat our business and our clients’ businesses like our own.
  • Results – we strive for the highest standards of quality and results.

Join Our Team:

If you are incredibly well organized, a self-starter and obsessed with media relations, we’d love to hear from you.

Please submit the following two items to: [email protected] (Use the subject Line: “Publicist – Immersive Experience and Attractions”)

  1. Your resume (include the city where you live)
  2. A short video of yourself answering these 3 questions (nothing fancy, a phone video is fine, we just want to ‘meet you’ virtually first):
    • Tell us about some entertainment, immersive or attraction based experiences you have worked on in the past.
    • Describe the process of how you would pitch a location-specific immersive attraction to media?
    • What is one of your ‘bucket list’ items (something you’ve always wanted to do or achieve)?
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