Frequently Asked Questions
Get answers to the most common questions about working with Jive PR + Digital.
We recommend starting with a minimum of $3,000-$5,000 per month for meaningful testing and optimization. This allows for proper audience segmentation, creative iterations, and statistically significant data collection. Once we identify winning combinations, we can scale budgets based on performance and your growth goals. Many of our clients start at $5K/month and scale to $25K+ within 6 months based on results.
Authentic, user-generated content consistently outperforms polished brand videos on TikTok. We focus on real people sharing genuine experiences with your products, trend-based content that feels native to the platform, and educational content that provides value while showcasing your brand naturally. The key is creating content that adds value to users’ feeds rather than interrupting their experience.
Absolutely! We create a cohesive strategy that leverages both organic content for community building and paid advertising for targeted reach and conversion. Our organic content often serves as a testing ground for paid campaigns—we identify which organic posts perform best, then amplify them with paid promotion. This approach typically reduces ad costs by 30-40% while improving performance.
You’ll start seeing initial data and engagement within the first week of launch. Meaningful performance trends typically emerge within 2-4 weeks as we gather enough data for optimization. Most clients see significant improvement in key metrics (CTR, CPM, conversion rate) by month 2-3. However, viral moments can happen at any time—we’ve had campaigns achieve 1M+ views within 48 hours of launch.
While we specialize in food and lifestyle brands, we work with any business that wants to reach Gen Z and millennial consumers authentically. Our expertise in these verticals comes from deep understanding of how these audiences discover and purchase products, but our strategies are adaptable to other industries.
Most agencies treat TikTok like Facebook or Instagram with different dimensions. We understand that TikTok is a completely different ecosystem with its own culture, language, and user expectations. We’re not just marketers—we’re cultural interpreters who understand how to make brands part of the TikTok conversation rather than interrupting it.