Why Consider Paid Social Media Advertising?
You may wonder why you should hire a social media marketing agency when you can post on social media channels yourself, at no monetary cost.
It’s an obvious question to ask when discussing online marketing strategies. A lot of companies are looking to tighten their belts, and it might seem counter-intuitive to pay for a service that’s fundamentally free for you to perform yourself.
However, there is much more to social media than just posting content. Social media paid advertising is proving itself to be highly effective, and offered at different price points to meet the needs of companies of all sizes and stages of growth. There are a wide range of benefits to paid digital ads, and a social media marketing agency can help you make sure you’re getting the most bang for your buck.
It’s not an easy feat to stand out on social platforms that are constantly inundated with new content.
Paid social ads will always appear in your targets’ feeds, which helps secure eyes on your social media pages. With the help of a social media marketing agency, you can create content that is designed to be shared, with visuals and copywriting that boots your brand’s presence.
Without a clear vision and social media strategy, you may feel like you’re shouting into the void. It can be difficult to know who is going to see your post and whether they will be a good lead.
With social media advertising, you can precisely target users based on their demographics. Not only will your posts be seen, but an experienced social media marketing agency can help ensure they’ll be seen by the best potential leads. Being exceptionally data and results-driven, we are able to execute the right digital advertising campaigns to drive social amplification and conversions to help you achieve optimal ROI.
Posting content from another platform on a social media channel is a great way to spread awareness of the different type of content you’re creating for other mediums, such as blog posts or videos.
For example, using a blog post on your website as a Facebook ad increases the eyes you have on your website and on your Facebook page, exemplifying how social media can work as advertising for your advertising.
Social media marketing isn’t one way. You gain access to a wide array of data and insights, including who is seeing your posts and who is clicking. With the right guidance, you can transform these analytics to actions and fine-tune your social media strategies.
After each campaign, we work with our clients to provide a detailed report with the insights to inform future strategies and recommendations aligned with your business goals.
Jive PR + Digital can help you leverage online marketing techniques that are best suited for your brand and vision. If you’d like to chat about how we can help, feel free to contact our team today!
