Looking to go viral on TikTok this year? If you are anything like us, it has been nothing but trial and error. However, we have done some thorough research to break down the top 3 tips to achieve results and see real growth for your TikTok account.
The TikTok algorithm serves content to users based on shares, comments, likes, and overall engagement. It sends out the video to a small number of people to test the content, and if the video does well with the first 10 people, it sends it to 100, 1000 and so on. For this reason, knowing the most popular times on TikTok will allow you to save and post your content during those peak hours in order to ensure it gets shared with as many users as possible. Here are the best times (EST) based on our own experimenting, alongside plenty of research:
It’s all about trending audio on TikTok and this is a huge factor to consider when planning content. You can either follow a trend directly and do the dance or video associated with that sound, or make it more personalized to a unique subject matter. We have found that videos where the user is talking directly to the camera, tend to attract the most views on the platform. Although this can feel slightly awkward to film, especially if you do not have thousands of followers, content such as hauls, funny storytimes, or advice will allow your following to really connect with you on a deeper level.
However, in terms of audio, it is important to make sure that you are adding a trending sound in the background of your speaking videos so that it is faintly playing in the background over your original volume. This will get you the best of both worlds – it is your original voice sharing interesting content, but will appear alongside other videos that use that trending sound in the background. Therefore, as long as you make sure to authentically hook your viewers within the first few seconds, and include trending hashtags in the caption, you should see an increase in engagement with your account as your video is being shared to a greater audience.
This month, you may have noticed a lot of videos with music in the background, people staring at the camera, and a lot more text on the screen than usual. Hopefully we were not the only ones confused about this trend at first. However, after breaking it down, this “7 second method” might just be one of the most successful and interesting trends of 2022 so far.
The purpose of this trend is to encourage people to rewatch the video in order to read the text in its entirety. This causes the video to loop automatically, ultimately increasing the number of views. The music can be any trending sound at the time and the text can be about anything. That is what makes this trend so fun – the creative freedom! So whether you have been wanting to share a random thought in your brain, an inspiring conversation you had recently, or just a funny situation that occurred, all you have to do is make a 7 second video with a popular sound, and ensure that it will take the average user more than 7 seconds to read through so that they come back for more!
By keeping all of these tips in mind, you will allow your account to gain engagement, grow organically, and maybe even go VIRAL! If you’re a brand looking to get a little more guidance with your TikTok strategy, please drop us a line at [email protected].
