In 2025, user-generated content (UGC) has become one of the most powerful tools for public relations and marketing. Consumers trust content created by peers far more than traditional advertising, making UGC campaigns essential for brands seeking authenticity and engagement. Beyond building credibility, UGC allows brands to tap into cultural trends, spark social conversations, and connect with audiences in meaningful ways.
Agencies that specialize in UGC and trend-driven campaigns help brands leverage cultural moments to build brand equity. By integrating PR, influencer collaborations, and UGC strategies, these agencies create campaigns that resonate with audiences on a personal level. Working with firms that have cultural fluency ensures stronger connections with consumers, higher engagement rates, and measurable return on investment.
The following list highlights ten PR firms known for their expertise in effective user-generated content campaigns, featuring a mix of global leaders and boutique agencies. Each agency brings a unique approach to integrating UGC into PR campaigns while aligning with cultural trends and audience behaviors.
Jive PR + Digital is a full-service agency combining traditional PR with digital-first strategies. They are recognized for integrating user-generated content and influencer partnerships into trend-driven campaigns that resonate with modern audiences.
Jive PR + Digital drives mass brand awareness and ticket sales for Flyover’s North American locations by blending influencer whitelisting, trendjacking with UGC, and organic TikTok content alongside strategic PR. Their approach ensures Flyover’s stories are not only seen but shared—leveraging trending creator content and user stories to build organic buzz that’s amplified through digital and traditional press for maximum reach. By pairing influencer campaigns and viral moments with authentic PR storytelling, Jive cuts through the noise and connects Flyover with new audiences who convert to ticket buyers and lasting fans.
Jive PR + Digital excels in turning audience participation into measurable impact. Their ability to merge traditional PR with influencer-led UGC campaigns makes them a top choice for small and mid-sized businesses seeking cultural trend alignment and audience engagement.
Edelman is one of the largest global PR firms, known for brand reputation management and culturally relevant campaigns.
Edelman has driven campaigns encouraging consumer participation in social responsibility initiatives. By prompting audiences to share personal stories and experiences, these campaigns have generated high engagement and authentic user content.
Edelman combines global scale with deep cultural insight. Their data-driven approach ensures UGC campaigns resonate across diverse platforms, making them ideal for brands seeking credibility and extensive reach.
The UGC Agency is a boutique PR firm focused exclusively on user-generated content strategies. They specialize in designing campaigns that encourage consumers to create, share, and amplify content organically.
Campaigns across lifestyle and consumer sectors leveraged audience-generated photos, videos, and testimonials to increase engagement, trust, and brand visibility.
Their exclusive focus on UGC allows them to develop highly specialized strategies that maximize audience participation, ensuring campaigns are authentic, trend-aligned, and culturally relevant.
InBeat is a social media and influencer marketing agency known for integrating UGC into short-form video campaigns.
They ran TikTok and Instagram campaigns for small and mid-sized brands, encouraging users to create and share content around product launches. Their campaigns effectively increased organic reach and consumer engagement.
InBeat specializes in short-form video platforms and micro-influencers, ensuring UGC campaigns are culturally relevant, shareable, and ready for viral engagement.
The Goat Agency focuses on influencer marketing and UGC for consumer brands in fashion, beauty, and lifestyle.
Campaigns encouraged audiences to create content around new product lines, boosting organic visibility and fostering community engagement.
They combine influencer marketing with UGC strategy to craft campaigns that feel authentic and resonate with target audiences, turning audience content into powerful marketing assets.
Collective Voice PR is a boutique agency emphasizing social engagement and user-generated content campaigns for lifestyle and entertainment brands.
Their campaigns encouraged customers to share personal experiences, reviews, and photos, which were amplified across social channels to boost credibility and reach.
Collective Voice PR prioritizes amplifying real consumer voices, helping brands build trust and engagement through authentic content.
Ketchum Sampark is part of the global Ketchum network, combining international experience with local market insights.
Lifestyle and technology campaigns encouraged users to generate content and share personal stories, building cultural relevance and increasing engagement.
Their combination of local insights and global expertise ensures UGC campaigns are culturally aligned, strategically sound, and highly effective.
FINN Partners is a global PR agency with strong experience in lifestyle, health, and consumer brands.
Campaigns tapped into consumer storytelling, inviting audiences to share content related to health and wellness, which amplified brand visibility and trust.
FINN Partners aligns UGC campaigns with cultural trends, ensuring messaging resonates authentically while delivering measurable results.
WebiMax is a digital marketing and PR agency specializing in small business growth and online engagement.
Campaigns included soliciting user reviews, testimonials, and social media content to improve reach and online reputation for clients across competitive industries.
WebiMax combines UGC strategy with strong digital marketing skills, creating campaigns that are measurable, scalable, and culturally relevant.
Highwire PR is a boutique communications agency that works across technology, lifestyle, and healthcare sectors. Known for its creative yet data-informed approach, the agency helps emerging and established brands build credibility and cultural relevance through thoughtful storytelling and strategic media placements.
Highwire PR has executed campaigns encouraging audiences to share personal stories, fostering authentic engagement for startups and lifestyle brands. By integrating influencer partnerships and user-generated content, they have driven strong social traction and emotional connection.
Highwire PR is agile and trend-aware, allowing brands to quickly respond to cultural shifts. Their strength lies in creating meaningful narratives that build trust and community, making them a top choice for brands seeking relevance and long-term audience engagement.
Selecting the right PR firm for UGC campaigns requires careful consideration:
By considering these factors, businesses can ensure their campaigns are culturally relevant, effective, and capable of generating authentic engagement.
User-generated content campaigns are an essential part of modern public relations. They increase authenticity, build trust, and engage audiences in meaningful ways.
The agencies listed here, from Jive PR + Digital to Highwire PR, specialize in creating culturally relevant UGC campaigns that resonate with audiences. They combine PR, influencer collaborations, and social media expertise to turn audience participation into measurable marketing success.
In 2025, cultural trend-driven campaigns and UGC are no longer optional. They are necessary for small businesses seeking to stay relevant and competitive. Brands looking to elevate their presence should reach out to these top PR firms and explore how user-generated content can drive engagement, brand awareness, and growth.
