With thousands of digital marketing tools offered online, it may be overwhelming when it comes to sifting through the options and deciding which ones to use. Whether you are a social media manager, account executive, brand manager (and the list goes on), you’re likely interested in the latest tools that will help elevate your work. Keep reading to learn more about some of our team’s top choices that help us reach our digital marketing goals.
When creating content for the web, Search Engine Optimization (SEO) is a digital marketer’s best friend. SEO is key to improving the quality, process, and quantity of traffic to a website from major search engines. With SEMrush, you will be able to uncover relevant and high-volume keywords to help make your website content more discoverable, perform SEO audits on your current content, identify backlink opportunities, and more.
If you are wanting to boost your SEO strategy, this digital marketing tool is a great option. With both free and paid subscriptions there’s no reason to not give it a shot. With the free subscription you will have limited access to the features, though. SEMrush also offers a free 14-day trial.
When it comes to creating aesthetically pleasing and professional-grade graphics, Canva is an excellent option regardless of the level of your graphic design experience. Whether you are creating content for social media, infographics, CTA buttons, and more, Canva is a user-friendly platform offering a variety of templates, fonts, and graphics to help you achieve your creative vision.
Additionally, Canva is also a great tool for designing presentations, organizing brand kits, and beyond. With both free and premium accounts options, we recommend giving this platform a try and see for yourself how easy it is to use!
Looking for an all-in-one option for scheduling, reporting, and analyzing digital trends? If so, Sprout Social is a ‘sophisticated yet simple’ solution that provides it all in one place. With the ability to view analytics by platform and build customizable reports which can be updated simply by changing the dates, Sprout Social can save you time and energy. Another great feature is the ability to send reports to your team and clients via a shareable link.
Additionally, Sprout provides the ability to create customized workflows that best suit your team. To check out the various plans Sprout Social offers, click here and discover which is best suited for you and your team.
Do you have the perfect pitch but can’t find the email address of who you’d like to send it to? Problem solved. Rocket Reach gives you the ability to find real-time, verified information of over 1.5 billion professionals worldwide. Simply type in the person’s name you’d like to connect with, or enter their LinkedIn profile URL into the search section to retrieve verified email addresses and phone numbers.
Another helpful feature is the ability to add contacts to your Rocket Reach contact list and automatically connect email contacts through Outreach. In addition, you can download your contact list and sync them up with other programs including Salesforce.
Last but not least, Google Analytics is a key tool when it comes to measuring your digital marketing efforts. Impress your clients by showcasing all of the relevant advertising KPIs, including return on investment (ROI), bounce rate, cost per acquisition (CPC), and session duration.
Although the Google Analytics interface can appear quite daunting initially, with a bit of practice you’ll be able to navigate through and decipher the most important metrics for your business. If you’re new to Google Analytics and interested in getting started, visit Google’s Analytics Help page here for more information.
The above are some of the tools our team uses to meet and surpass clients’ goals in the digital marketing realm. However, there are endless possibilities when it comes to choosing marketing tools for your business. The most important thing is to decipher your business objectives and understand which tools can best help you achieve them.
