Imagine launching a new cold-pressed juice line only to discover that no food blogger, magazine, or local news outlet has even heard of it. Getting the right media coverage can feel like navigating a maze without a map. Which outlets will actually write about your brand? How do you spark those meaningful conversations that lead to articles, features, and social buzz? Partnering with a PR agency that understands both food & beverage trends and media relationships is often the shortcut to headlines.
Below are seven PR agencies with proven track records in F&B. Each entry includes what they’re best for and a real-world case study showcasing their impact.
We didn’t just round up agencies at random. Each firm on this list has a proven track record of helping food and beverage brands break through the noise. To make it easy for you, we’ve highlighted what each agency is best known for along with a real-world case study showing the kind of results they deliver.
Blending traditional media outreach with social-first tactics, Jive PR + Digital uses AI-driven insights and full-funnel analytics to engage both food editors and foodie communities online. From virtual tasting events to strategic TikTok activations, they tie earned media to measurable brand growth.
For a national plant-based cheese brand, they orchestrated targeted media outreach and influencer samplings that earned features in Food & Wine, VegNews, and dozens of regional lifestyle blogs. Coverage lifted social mentions by 40% and directly contributed to a 25% increase in distributor inquiries.
Plant-based launches and craft beverage buzz with data-backed performance PR.
With a global network and deep expertise in reputation management, Edelman crafts narratives that resonate across consumer and trade publications. They balance crisis response capabilities with proactive campaigns designed to secure cover stories and thought leadership placements.
When a premium coffee roaster unveiled a sustainable packaging program, Edelman secured cover articles in Bon Appétit, The Wall Street Journal’s food section, and Sustainability Magazine, resulting in a 30% rise in preorders and widespread social media engagement.
High-profile product launches and crisis communications on a national or international scale.
Specializing in micro-influencer programs and paid social campaigns, inBeat Agency pairs niche food creators with targeted ads so content feels genuine rather than heavily sponsored. Their streamlined process identifies the right voices, manages collaborations, and tracks ROI.
For an organic cold brew startup, inBeat coordinated a campaign with ten micro-influencers, combining paid Instagram ads and authentic review videos. The result was a 3x return on ad spend and a sustained 20% lift in direct-to-consumer orders.
Cost-effective micro-influencer and paid social activations for specialty food brands.
Offering an integrated approach spanning SEO content, performance marketing, and earned media, NoGood helps direct-to-consumer food brands amplify their online presence and media visibility. They optimize recipe-driven blogs and leverage those assets in press pitches.
A health snack box service saw a 75% boost in subscriptions after NoGood published SEO-rich recipes and simultaneously pitched them to lifestyle editors, securing features in Well+Good and Health.com that drove site traffic and conversions.
Data-driven growth for subscription snack services and eCommerce-focused brands.
With an eye for creative storytelling and immersive events, Sociallyin turns product launches into shareable experiences. They handle everything from social media strategy to on-the-ground activations that draw press photographers and lifestyle bloggers alike.
A craft distillery’s speakeasy-style tasting lounge drew over 2,000 visitors in one weekend and earned full spreads in local magazines, regional food blogs, and a dedicated segment on a major morning TV show.
Visually driven pop-ups and experiential marketing that translate into print and online features.
Known for driving viral momentum, Viral Nation designs social-first stunts and influencer partnerships that get foodies talking. They monitor real-time performance metrics, allowing brands to pivot content strategies mid-campaign.
A snack brand’s TikTok dance challenge hit 15 million views within days, generating 50,000 user-generated posts and surging product searches by 60% across major retail sites.
TikTok challenges and Instagram Reel campaigns aimed at rapid user engagement.
Focused on TikTok and Instagram, The Influencer Marketing Factory identifies creators whose passions align with a brand’s offerings. Their pilot-and-scale model tests content formats before rolling out full campaigns, ensuring both authenticity and reach.
For a specialty cooking oil, a series of micro-influencer recipe videos led to coverage on top food blogs and lifestyle sites, boosting website traffic by 45% and sparking conversations on major culinary forums.
Scalable influencer campaigns that blend recipe tutorials, unboxing videos, and trend-driven content.
Landing coverage in top food publications and influencer channels often marks the turning point for emerging brands. By choosing an agency whose specialty matches specific goals whether that’s viral social buzz, immersive experiences, or global reputation management, food & beverage founders can fast-track media attention and turn initial exposure into sustained growth.
