Boys & Girls Clubs of America is a national organization of local chapters which provide voluntary after-school programs for young people.
In light of their 75th Anniversary of the National Youth of the Year gala, the Boys & Girls Clubs of America were on a mission to create awareness surrounding the event and their initiatives as an organization. Jive was brought onboard to position the brand as the leader in youth and community growth, development, and service – while highlighting the YOY winner and Boys and Girls Club of America CEO as credible spokespersons with a newly established LA presence for the YOY Event.
Jive successfully garnered recognition and respect for the brand through a combination of press release distribution, targeted pitching efforts to top entertainment, lifestyle, philanthropic, and business outlets, along with securing key interviews and handling the red carpet logistics in order to amplify the brand’s mission and programs.
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Secured National and Local Media to cover the Blue Carpet and attend the Anniversary Gala Dinner. National wire photographers include Getty, AP, and Shutterstock.
Secured coverage in top national trades, local and niche outlets, and radio including Variety, The Hollywood Reporter, People, CBS, CBS Mornings, KTLA, Black in America, Country Insider, Music Row, Country Now, Southern Living, and MORE.
115+ pieces of coverage ran on behalf of BGCA, including pre-event and post-event coverage.
Interviews with Kane Brown, Ruth Carter, and National Youth of the Year ran across top-tier media.
3.4B estimated audience reach across all coverage.
