Buck

Buck is a global creative company that brings brands, stories, and experiences to life through art, design, and technology.

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The Challenge

Jive PR team came on board to spearhead BUCK’s public relations efforts by amplifying the company’s announcement, executing the news to top marketing, art and business outlets. Maximizing on the expansion and growth of talent between the two agencies, Jive targeted journalists who had a history of covering agency and industry news, with a focus on current trends.

The Solution

Secured media interview with Senior Reporter, Deb, from MergerMarket, coverage run date TBD

Submitted application for profile piece with Marketing Brew under the Co-Working Series, highlighting professionals within the media industry on their career highlights and opinions.

Uploaded the news onto the wire which secured 7 pieces of top tier coverage: Yahoo! News, Yahoo! FinanceAcroFan, StashMedia TV, Crunch BaseLittle Black Book and Benzinga.

558m

Wire Reach

525k

Wire Views

1.3m

New Visitors to News

The Result

Jive secured coverage in AdWeek Online (1.3m Unique Visitors) as part of a round-up on industry news, highlighting the merge of VTProDesign and BUCK.

Jive secured coverage with Campaign Live US (183.5 K visiters), positioned as a round-up and included alongside top brands within the industry.

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Buck