Led by three female survivors, Cancer Cartel was founded with the important mission to provide financial resources and relief to those fighting cancer by collecting and selling donated luxury goods.
Cancer Cartel was seeking support to expand their social media presence in an effort to remain relevant and top of mind. Cancer Cartel partnered with Jive PR + Digital to reach their goal of increasing brand awareness, growing their online community and leveraging their current events. This partnership consisted purely of organic social efforts across Instagram, Facebook, Twitter, LinkedIn and TikTok.
Jive successfully strategized and executed an extensive rebrand, while remaining true to Cancer Cartel’s existing voice that they have carefully maintained. Jive focused on 4 strong pillars for content including brand, education, promotion and inspiration to successfully position Cancer Cartel as a leader in the space while amplifying their initiatives and various events.
Through consistent, engaging, high-quality and diverse content and community management, Jive greatly expanded Cancer Cartel’s online presence while effectively getting them in front of new and existing target audiences, and changing the way they approach their social media efforts to make a greater impact.
Total Impressions
Total Engagements
Followers Reached on Instagram
Net Follower Growth
1k new organic followers across multiple social platforms.
Successfully reached Cancer Cartel’s goal of 5k followers on Instagram.
153k total organic impressions and 82k total organic engagements.
Rebrand assets & templates for future use.
Fostered relationships with notable public figures & donors (i.e. Chrishell Stause, Mel Robbins).
