Color Factory is an interactive art exhibition with brightly colored room-sized installations, each themed around the concept of color.
Jive PR came on board to spearhead Color Factory’s public relations efforts by amplifying the company’s presence within the art Industry, highlighting existing locations, and launching the third permanent exhibit in Chicago.
Jive executed a PR strategy targeting journalists covering immersive experiences, art and design, lifestyle, and things to do, achieving coverage in national, regional, and lifestyle titles such as ArtNet, TimeOut, and NBC Chicago.
Achieving goals as outlined in PR Strategy Color Factory was positioned as an interactive art exhibit, focusing on inspiring joy, and human connection.
Total Reach
Total Views
Total Engagements
Jive generated a total reach of 935 million, securing strong brand awareness and recognition.
Jive secured a high volume of total views, tracking 1.4 million across local broadcast outlets including ABC, and NBC.
30+ pieces of coverage secured across national, regional, art and lifestyle titles, including Southern Living, Chicago Tribune, Chicago Star, and South Side Weekly.
Over 25K engagements across social platforms for Chicago opening.
