Earth’s Own is a plant-based dairy company whose mission is to save the planet by making plant-based beverages.
Strengthen an existing product line and introduce a new one. Overall goal was to increase visibility of the brand to existing and emerging communities identified as product category fans or those likely to consider trial.
Influencer + Ambassador Engagement: Utilizing both paid and unpaid partnerships
A combination of ‘surprise and delight’ box drops as well as in-person influencer activations and VIP tastings
Total Engagements
From One Campaign
Website Traffic
Total Reach From One Campaign
Total Influencers Across Campaigns
Pieces of Content Generated
Produced a high level of organic and paid engagement including 13,974 engagements on Instagram, 35 sponsored posts, 42 Instagram stories, and 4 blog posts.
Generated a boost in positive brand sentiment across social media.
Increased awareness of the brand as a Canadian favorite in the alternative milk category with multiple offerings.
