GFI is a Canadian plant-based farm-to-fork food and ingredients company focused on peas, lentils, beans, chickpeas and specialty crops.
GFI partnered with Jive PR + Digital to create a cohesive and elevated social presence, while appealing to distributors and investors alike in an effort to establish a foothold among key players in the Canadian and US CPG markets. This partnership consisted of purely organic social efforts across Twitter, LinkedIn, and Instagram.
Jive successfully strategized and executed on an updated social presence for GFI centered around their new branding. Jive focused on three strong pillars for content including brand, education, and consumer-related social posts to covey GFI as a trusted source for meaningful information on plant-based ingredients and consumer products.
Sophisticated and eye-catching content and community management efforts built GFI’s credibility and positioned the brand favorably to potential investors, new hires, and future brand customers.
Net Follower growth
Total Engagements
Collective Following
Total Impressions
Corporate Announcements
1,600 + new organic social followers across LinkedIn, Instagram, and Twitter.
190,000+ total organic impressions and 8,800 + total organic engagements across 3 social accounts.
Social promotion of 10+ brand announcements and press releases.
