With only 10 days to reach HBO Max’s goal, Jive was tasked with increasing brand awareness for their new family friendly movie, Naked Mole Rat Gets Dressed, presented by Mo Willems. Jive’s goal was to create buzz and excitement by inviting local influencers and their families to attend the world premiere screening in-person at The Grove in Los Angeles.
Jive created a customized list of over 135 influencers that aligned with the film’s target demographic and conducted individual outreach, ensuring everyone was provided with campaign specific hashtags and social media handles.
Total Impressions
Unpaid Influencer Posts
Seats Booked Within 24 Hours
Within 24 hours, secured 55% of confirmations for the event.
Reached the client’s goal by overbooking the event within the short timeline.
Garnered 14 unpaid in-feed social posts from 12 different influencers, recapping the event to their loyal and engaged followers, which resulted in more than 33k total impressions.
