Songtradr is the world’s largest B2B music company, helping brands, content creators, and digital platforms find their voice and connect with audiences through music.
Jive started working with Songtradr as their agency of record in early 2020. Throughout the year, we have pitched a variety of different angles to build brand recognition for the global company. We have worked on several large announcements including artist support initiatives, company acquisitions, partnerships, new hires, and more.
A comprehensive PR strategy targeting the marketing, business, tech, music and entertainment space in B2B and consumer media outlets.
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Secured feature coverage in top industry outlets spanning music and entertainment including Billboard, Rolling Stone, NPR, TheWrap, Variety, and Music Business Worldwide
Ensured Songtradr’s name was mentioned alongside influential companies in the music industry, such as Spotify and Bandcamp
Successfully positioned Songtradr as a brand that puts artists first by increasing awareness about their efforts to support their community during the COVID-19 pandemic
Assisted with developing a virtual bi-weekly panel series and pitched select music outlets surrounding the events
Secured extensive coverage following completion of Songtradr’s Series C funding round.
