IYE is a one-stop-shop in helping clients actualize their goals and ambitions in immersive, experiential, trans-media, and location-based entertainment.
Jive PR came on board to spearhead Immerse Yourself Entertainment’s public relations efforts by amplifying the company’s presence in LA within the event and music space, highlighting the creative, technological and immersive aspects of the event.
Jive executed a PR strategy targeting journalists covering music, regional, lifestyle, events and things to do, achieving coverage in top-tier media outlets such as LAist, NME, EDM.Com and MSN.
Additionally, achieving goals as outlined in the PR Strategy, positioning the event as a must-see music experience within LA, honoring Daft Punk through a roster of DJs and a world-class production, generating brand awareness for future events.
Social Reach
NME Online UVPM
LAist UVPM
MSN UVPM
Far Out UVPM
EDM.com UVPM
Jive secured 14 pieces of coverage across national, regional and lifestyle outlets, including round-ups on what to do in LA, previewing and reviewing the Immerse Yourself event.
With a goal of having key media attend, Jive reached out to top-tier outlets and social influencers, securing a total of 7 attendees from media such as Access Hollywood, EDM.COM, EDMTunes and HeySoCal. The attendance led to post-event reviews, interviews and built relationships with key media.
