Lewis Road is a New Zealand based dairy featuring grass-fed cows that produce. Traditionally churned verified non-GMO butter.
Develop brand visibility and authority in the US by increasing sales while leveraging consumer interest specifically in California and Texas.
Influencer Engagement: outreached and shipped product drops to unpaid ambassadors including chefs, baking experts, mommy bloggers, and keto lovers.
Industry Outreach: developed new relationships to increase product positioning and leverage partnership opportunities within the food and restaurant industry.
Public Relations: completed outreach to key media and trades to get the word out about the company and its product.
Total Impressions
Influencer Posts
Developed and delivered 17 unpaid ambassador drops that resulted in 18 different posts with a total of 112K impressions.
Secured personalized product drops to various bakeries surrounding the Los Angeles area including Alfred Coffee and Clark Street Bread.
Secured product drops to wholesale buyers including Ralphs, Bristol Farms, Mother’s Market, and Lazy Acres..
