The Cave of Adullam, a feature documentary Produced by Laurence Fishburne.
Jive PR was brought on board to position The Cave as a ‘must-see’ / ‘must-buy’ film and make it stand out from the crowd in the competitive Tribeca Film Festival market.
Public Relations: Generated press leading up to and during the festival including film reviews, interviews, and curtain raisers, and red carpet management.
Reviews
Top-Tier Trade Hits
Coverage Views
Total Pieces of Coverage
Total Engagements
Total Reach
Pre Event Coverage: Leading up to the festival, Jive secured a Deadline exclusive announcement of the film’s world premiere at Tribeca and an exclusive interview for Laurence and Jason with Deadline, discussing how the film came to be.
Curtain Raisers: THE CAVE was included in listicles and curtain raisers in top-tier outlets such as The Hollywood Reporter, Time Out, and Black Film.
Stellar Reviews: The majority of the reviews are positive and the critics all gave high ratings recommending the film to their readers
Red Carpet Success: Stars like Jesse Williams graced the red carpet. We received post red-carpet event coverage in top-tier outlets such as The Hollywood Reporter, USAToday, New York Post, Just Jared, and more.
Twitter Buzz: Writers, publications, and movie-goers shared thoughts and film reviews on Twitter, generating positive buzz online.
Film Acquisition : Jive’s publicity efforts led to THE CAVE being acquired by ESPN
