In the world of social media marketing, trends and strategies are constantly changing. It is a rapidly evolving industry and the power of influencer marketing is on the rise. If you don’t know what influencer marketing is, or you want a better understanding, check out this Ultimate Guide from Sprout Social. In sum, it is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
If you are no stranger to marketing research, you may be one of many who are still conflicted on the topic of influencers. Perhaps you don’t believe it works, or maybe it is changing too quickly for you to grasp it. Influencer marketing can certainly be a difficult task to navigate for brands, but the numbers don’t lie.
Set organization-wide goals: This will ensure that the goals you are setting for your brand are aligned with the organizational goal. This goal then impacts which influencers you’ll work with, how you’ll have them post, the platforms they’re posting on, and the key messaging.
Visibility is key: In simple terms, get your department in front of more eyeballs at your organization. Do this by plucking out details that help your team shine for organizational recaps vs. detailed information for the internal team.
Ask questions and keep communication open cross-functionally: 66% of brands cite inadequate manpower as a roadblock to success. Work with the entire Social Media Team to get assistance with tasks like; Content Repurposing, Execution support, Key Messaging and relationship building.
Influencers are not going anywhere anytime soon, so we highly recommend utilizing them while they are booming. For more information, email us at [email protected]
