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The Evolution of Digital Influencer Marketing: Trends and Insights

In recent years, we have seen big changes when it comes to how individuals are consuming advertisements and marketing tactics. While we still see print and TV ads, they don’t have the same hold as they did a few years ago. These days, it’s all about digital influencer marketing. A strategy that was once seen as very niche, has now evolved into a multi-billion-dollar industry.

The evolution of influencer marketing is something that is still always evolving which makes it a feasible long term strategy. With new trends popping up every day, it makes sense for brands to hop on the digital influencer marketing bandwagon!

Evolution of Digital Influencer Marketing

What is Influencer Marketing?

Influencer marketing is the process of collaborating with an influencer, or content creators, to leverage and sell through their audience. Influencers, for the most part, have all created a strong connection with their audience and in turn this creates an opportunity for them to sway an opinion or purchasing decision.

With the rise of influencer marketing, it comes to no surprise that we are seeing more brands leverage influencer marketing agencies, and the services they can offer to work with social media influencers.

What’s Next in Influencer Marketing Trends?

  • Micro-Influencers: Working with influencers has become the norm these days, that consumers are catching on. It is now easier for individuals to trust “smaller” influencers as they are seen as more genuine in their intentions. 
  • Increased influencer marketing budgets: We all see the potential in how this strategy can be beneficial, therefore having a budget to sustain this is crucial. In order to run a successful influencer marketing campaign, you have to be willing to invest in it.
  • Long-term partnerships: Brands want someone they can rely on and know that they can provide results. This also allows social media users to create that connection with that someone. If your audience trusts your influencers, you’re going to want to continue that relationship.
  • Short-form video content: This is already a strategy that is working well for many brands. They need someone to catch the audience’s attention effortlessly and quickly before the content just becomes boring.

The evolution of influencer marketing has been a rollercoaster – in the best way possible! We are able to keep brands and consumers on their toes to engage, entertain and most importantly, to create a lasting customer. 

With all this being said, more and more brands are on the lookout for influencer marketing management as this is its own beast in the marketing world. Contact us below to find out about our influencer marketing services.

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