Meat Mates is a New Zealand based pet food company now selling in the US that produces the highest quality food for everyone’s furry friends
Introduce New Zealand dog food ‘protein booster’ Meat Mates to the U.S. market and build buzz in the Los Angeles area to drive sales.
Events: Coordinated multiple events at the beach and dog-friendly co-working spaces. Ambassador Activation: sent surprise and delight boxes to key ambassadors to help spread the word about the product.
Social Media: Managed channels for the brand, oversaw content creation, coordinated multiple photo and video shoots, and managed total community management.
New Users on Social Media
Repeat Orders
Unpaid Ambassadors
Tripled Meat Mate’s Amazon sales in one month with a repeat order buy of over 50%. Reached over 6K new users on social media through unpaid ambassadors.
Produced countless activations, worked with 75+ unpaid ambassadors to host them at events and send them ‘surprise and delight’ gifts, generating hundreds of pieces of user-generated coverage for Meat Mates’ channels.
