Social media has become an integral part of digital marketing. This makes interesting and relevant content essential for businesses to stay connected with customers! Want to build brand awareness in an authentic and captivating way? Here are 5 tips to help you create engaging social content.
Before you even start creating content, it is vital to determine who your target audience is. Understanding who your audience is, where they are and what they’re expecting to see on social channels is essential for you to create effective and meaningful content. Facebook and Instagram have great tools to help determine target demographics. But as a full-service digital marketing agency, we can help you determine your target audience on all social channels and leverage the right ones. Once you have figured out who you want to reach, you can select the right platforms and create content that this audience will engage with and share!
The goal of using social media for your brand may be to sell product or services, but your audience doesn’t want to be hounded to buy-in. That is why it is important to focus on creating content that fits your company’s image but is still relevant to the platform. Participating in the Dolly Parton challenge may sound fun, but if you are representing a biotechnology company that may not be appropriate. Instead, you may want to focus on giving accurate facts about your industry or services. Even if content is relevant, it must also be high quality. Make sure you are posting links to sites that are credible and trustworthy. The images that are posted must be clear and not pixelated. When in doubt it is always optimal to create your own creative content that people will want to share.
It is important to track what is performing best and worst on social channels. This helps weed out weaker and less engaging content and play to your brand’s strengths. Ideally, you want to be able to make strategic decisions in terms of what you post. By tracking and reporting monthly, you can visually map out what works the best to keep your audience engaged. As a social media agency in Vancouver, we can track and monitor all social channels and posts to determine what your audience likes and dislikes. By researching and reporting on old content, we can consistently provide better content to the audience. The advantage of having offices in Toronto, Vancouver, and LA, means we have local knowledge and can tap into localized social trends.
The best approach to social content is to use a wide range of mediums to keep your target audience entertained, engaged and surprised. Experiment with different formats like video, images, gifs, giveaways and carousels, stories and slideshows.
Get creative and tell a story. While data, promotions, and facts are all important, people connect to stories better than facts. This is why we binge Netflix, keep up with celebrity gossip and watch movies. We want to know what comes next. Telling a story can help generate intrigue and improve your credibility as a brand. If you are relatable to an audience, you can reach them much quicker and captivate their attention. Just make sure the story is relevant and reaches the goal you are hoping to achieve.
We hope these digital marketing and social media tips help you create engaging, relevant and meaningful content for your audience!
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