Home of cinema and cinema culture in Western Canada, VIFF encourages understanding of the world’s cultures through the art of cinema, while celebrating the complexity of art and film.
As VIFF’s agency of record for over five years, Jive positioned the festival’s three distinct programming platforms (including its immersive VR experiences) to audiences both online and offline..
Traditional PR: full festival PR locally, nationally and internationally
Organic Social Media: built out weekly content calendars for Twitter, Instagram and Facebook. Jive also attended all VIFF events and posted live Tweets and Instagram stories from each. From contests to daily content, Jive ensured VIFF was trending and accessible everywhere
PR value
growth in Twitter impressions and engagement
Community growth across social platforms
Growth in Instagram engagement
Video views
Collective Following
Over $10M in PR value generated by 1,698 pieces of media coverage.
Increased VIFF Industry audience growth on Facebook by 10.1% and Twitter by 20.9%.
#VIFF hashtag trending for 6 consecutive days.
VIFF Industry #VRrises hashtag trending for 2 consecutive days.
