The Public Relations industry is built on enhancing brands and clients of all kinds, so why is it so often that we find ourselves as marketing specialists stumped when it comes to promoting our own company? We can all agree that the “everyone first, yourself last” mentality commonly comes into play as our schedules quickly fill up with client deliverables every day, but allocating some time to take care of your own brand image is more important than ever (and easier than you think.)
“What’s the point?”, you may ask. Why should a marketing agency take valuable time out of its schedule to take care of its own public relations agency needs? The answer can be broken down into three main benefits: public reputation, staying top of mind and business development. Here’s how Jive does it:
Social Media – In the past decade, creating digital content for our clients has become a vital part of our jobs. What better way to show that you have what it takes to create engaging social content for others by creating it for your own channels! The only thing standing in your way is time, but making it a weekly priority to keep your accounts active goes a long way. Sharing client successes, industry news and showcasing your company culture is a great way to engage with your network and keep your brand top of mind when businesses are in the market for a social media agency.
Speaking Opportunities – As humans, we are always looking to learn from one another daily, and in our industry there are opportunities to do so every day from our fellow professionals in Vancouver, Los Angeles and all over the world. By keeping up to date with upcoming events that invite panelist or speaker submissions, this will provide many potential opportunities to pitch a leader in your staff to participate and represent your company while demonstrating their skills. In addition to positioning a member of your staff as a thought leader, the networking opportunities can lead to new business and build lasting relationships within the industry. Plus, who doesn’t love an excuse to travel?
Op-Eds – Can’t make it to a panel? Don’t let that stop you from sharing your wealth of knowledge. Try putting pen to paper on a topic that is close to your heart or that you have plenty of experience in. These can make for insightful op-ed’s in your local business section that will reflect positively on your company as a whole. Whether it’s your take on new social media tricks or a strong opinion on the latest trends in the industry, there is nothing quite as authentic as a written piece from a professional who has lived it and breathed it. A great example of this is a recent piece by our CEO, Lindsay Nahmiache, in BIV where she discusses the raw and honest life lessons from a decade in business. See what we did there? #SELFPROMOTION
Getting your company’s name out there doesn’t have to be something to be afraid of. We believe everyone has a story to tell and that includes your own, so get out there and be proud of it! Contact us to learn more.
