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There is no doubt that 2020 had some seriously chaotic energy. TikTok managed to leverage that chaos and had one of its best years-to-date.
As one of the quickest-growing social media apps, TikTok is a notable platform for brand advertising. However, at the start of 2020, brands were hesitant on how the app could actually serve them, when the vast majority of users on the app belonged to Gen Z.
If you’re not already familiar with TikTok, imagine Vine and Musical.ly combined. Not only can you film short videos, but you can also add in effects and music overlays seamlessly within one app. Part of the reason TikTok took off like wildfire with Gen Z was because it resonated with their previous experience with Vine — it was something that was widely loved, and it primarily took on an authentic, humorous approach.
Ultimately, TikTok has turned into a massive marketing pool with an endless amount of opportunity for brand marketing. When you think about the popularity and hype that followed Snapchat and Instagram on their initial launches, it was all about joining the trend before you fell behind it.
The same opportunity presents itself with TikTok. Well-known brands such as Walmart, Guess, and E.L.F Cosmetics were quick to realize that this platform could not be ignored.
Gen Z remains to be a relatively untapped market, however TikTok presents brands with an opportunity to boost their cultural relevance and reach an audience that is known for being less receptive to traditional advertising methods.
So, how can you leverage your brand on TikTok? Let’s take a look. TikTok offers six different opportunities for brands to boost their reach – the first option outlined below is free, while the others will require a sizable investment.
If trends are an indicator of the new world of digitalization, we can guarantee that TikTok isn’t going anywhere anytime soon. That’s why leveraging the platform and its unique capabilities before your competitors, is fundamental for your brand’s success.
Get ahead of the trend before it gets ahead of you! Contact us to learn more.