As the world becomes more digital and our daily lives become more automated, marketing strategies are following along. In today’s fast-paced world, businesses and organizations are looking for more efficient ways to communicate with their audience while offering a high level of personalization. Insert the world of AI – if you’re following along – it’s changing the PR industry in real-time. it’s a game-changer with the way we as people and businesses interact, making communication faster, more targeted and efficient, and extremely personalized.
Check out our favorite trends for using AI within the world of PR:
AI platforms within the world of PR are on the rise, with more and more systems being released by industry innovators. By utilizing their data that works to understand the probability of media interest, publicists no longer need to send email blasts to their media lists, instead they can narrowly target the best reporters for the piece with the help of predictive tools. At last, you can immediately learn which media are actively writing your topic without spending hours of time researching each journalist, only to make sure your news falls into their current wheelhouse.
With the click of a button, PR professionals can use AI technology to help draft their press release, use data to determine the best placement for a story, and then have AI turn it into a custom pitch for a specific journalist based on their past articles. AI backed writing also adds on the later of SEO friendly content, making this a no-brainer solution for publicists across every industry. More time focused on quality vs quantity… AI powered pitching is an absolute game changer.
Have you ever clicked on a website and received a pop-up chat box asking if you need any help? That’s a Hello Bot. These are AI-powered chatbots that use natural language processing and machine learning to provide insights, answer consumer questions, and offer recommendations. Hello Bots are the future of customer service and have begun transforming the way businesses interact with customers. The most amazing aspect is that they are 24/7 and can outwork any human, handling multiple conversations at once.
One of the best features of AI is the opportunity to analyze data like never before. From customer behaviors to past purchases and consumer interactions, AI-powered PR strategies allow clients to use data to create targeted content, messages, and improve the customer experience. They may be listening but it’s finally to the benefit of your business… as long as it’s part of your PR strategy.
If you read the news and are in tune with the latest trends, it’s no surprise AI-powered PR is the future. These tools will help our clients enhance their PR efforts, provide better customer experiences, increase engagement, and ultimately increase ROI. Jive PR + Digital’s team is staying on top of the latest tools to take our clients to the next level.
To join our growing roster of clients excited to use a data-forward approach to PR, contact us at [email protected].
