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How To Effectively Grow Your Following On Social Media

As a Digital Agency with experience in social media, Jive knows that having a strong online presence brings a variety of benefits to any company. From providing credibility to your brand, to effectively communicating with your audiences, the list is endless. Whether you are an established brand or a small blogger, it is worth taking the time to invest in increasing your engagements and following across your social channels. 

Here are our top 5 tips you can use to start growing your accounts today:

1. Digital Romancing – Like, comment, and follow your target audience authentically. Learn about your target audience’s individual interests and connect with them by engaging with their content. You can find them either by searching through hashtags of their characteristics and interests, or through when they engage with the content you share. The genuine effort made to get to know them will be appreciated and is likely to convert them into a supporter of you or your brand online. 

2. Community Engagement – Respond in a timely manner to all messages and comments that come your way. Don’t leave even one ignored, even if that means simply liking it. Ensuring your audience feels heard and valued, goes a long way. They are more likely to support you online if they feel like their contribution to your account matters.

3. Contests – Encourage new target audiences to follow your account by giving them a reason to engage with you. One example of this is to host regular monthly contests where you give away a unique prize in exchange for a follow. Make sure to optimize the reach of these posts by researching hashtags and increasing the likelihood of its presence on the explore page. We also recommend dedicating some budget to boost these posts if that’s feasible for you, as this is the most effective way to reach new people.

Grow Social Media Following

 

4. Engagement Ads – Speaking of boosting engagement, one way to boost your followers quickly is to dedicate a monthly budget to boost your best performing organic posts on a weekly basis. This will encourage more people to see your posts. Remember to ensure that you target your audience correctly when you set up the ads so that your ad spend is allocated to people who are most likely to resonate with the posts and engage with your account.

5. Collaborations – Leverage the reach of other accounts by partnering up with them in the form of guest features, contests, and anything else you can think of—be creative with it. Working with other existing accounts adds credibility to your account, which is more likely to encourage new audiences to check it out and hopefully follow and engage.  

Have you tried any of the above? What was your experience? Let us know on social @jiveprdigital.

Want to hear more about our social media offerings? You can contact us here.

 

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