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What is UGC?

In today’s digital landscape, user-generated content (UGC) is key for connecting with audiences. But not all UGC is the same—success lies in balancing quick, performance-driven content with brand-building storytelling.

Performance UGC drives immediate results like clicks and conversions, making it perfect for product launches or sales.

Brand Equity UGC, on the other hand, focuses on long-term connection and loyalty, building your brand’s identity and fostering a loyal customer base.

For Gen Z and Millennials, a mix of relatable, authentic content alongside polished pieces is crucial. This balance not only engages your audience but also builds sustainable brand love that drives real results, like increased e-commerce conversions.

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The Jive Advantage

We play the matchmaker between your brand and creators to curate high quality content. We handle the entire process, from creative direction to contracts to the final files in your inbox. All you need to do is tell us your goals and we do the rest! User Generated Content is the top performing form of content across all platforms. This is because people are tired of polished corporate vibes on their feeds – people crave relatability. UGC lets brands connect authentically, while also boosting your conversions.


Brands leveraging relatable UGC ignite a chain reaction, inspiring others to share their experiences. This cycle fosters positive sentiment and cultivates a thriving community. By harnessing UGC, brands enhance reach, deepen connections, and establish influence in social media.Brands leveraging relatable UGC ignite a chain reaction, inspiring others to share their experiences. This cycle fosters positive sentiment and cultivates a thriving community. By harnessing UGC, brands enhance reach, deepen connections, and establish influence in social media.

How it works

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1

We hand-select strategic brand partners to create content for your brand.

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We handle the partnership top to bottom from outreach to payment.

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We report campaign performance, share learnings and get RESULTS.

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Benefits

Increased Engagement

Brands leveraging relatable UGC ignite a chain reaction, inspiring others to share their experiences. This cycle fosters positive sentiment and cultivates a thriving community. By harnessing UGC, brands enhance reach, deepen connections, and establish influence in social media.

Fresh Advertising Content

All of our contracts include advertising usage rights so that you can seed the content into your digital advertising campaigns. UGC ads have higher conversion rates as the content provides social proof, influencing purchase decisions.

Cost-Effective

Instead of paying for expensive photo shoots or costly influencer partnerships, brands can rely on UGC creators at a much lower rate since you are only paying for content creation vs the creator’s followership. It offers cost-effective content creation and fosters community and brand advocacy.

FAQs

User-generated content refers to any content, such as photos, videos, reviews, or testimonials, created and shared by your customers or audience. It provides authentic and valuable content that showcases real experiences with your brand.
UGC can enhance brand credibility, build trust, and foster a sense of community around your brand. It helps in generating social proof, increasing engagement, expanding reach, and showcasing diverse perspectives of your products or services.
Encourage UGC by running contests or campaigns that incentivize customers to share their experiences, using branded hashtags, featuring customer content on your social media channels, and providing clear guidelines for sharing and tagging your brand.
It’s crucial to obtain permission from the creators before using their UGC. This can be done by explicitly asking for permission, utilizing user-generated content rights platforms, or including consent clauses in your terms and conditions.
Yes, UGC can be a powerful asset for paid advertising campaigns. However, it’s important to ensure you have the necessary rights and permissions from the creators to use their content in paid promotions.