By now, we all know that TikTok has become a powerhouse in the social media world, as well as in the brand marketing world. We see over 1 Billion monthly users worldwide, and 3.5 Billion app installs to date. It’s no surprise that advertising on TikTok has become the new norm for all types of brands these days. On top of creating a TikTok ad campaign, there are many ways for your brand to stand out on the platform such as influencer marketing, user generated content (UGC), as well as working with a TikTok advertising agency.
In the past, consumers have been bombarded with social media advertising to the point of oversaturation. What TikTok users enjoy about the platform is how laid-back and effortless it is to use it. That is why you can be very strategic with your ad placements, and how you reach more TikTok users. Here is what you should know before working on your next TikTok advertising strategy:
While there are many different formats of ads on TikTok to choose from, it will all come down to which one is most beneficial for your brand and the ad budget you’re able to put into it. These different ad types make it easier to stay creative and stand out from other brands.
If you’re already creating videos on the platform, there will be an option to promote your organic content. While the options aren’t as sophisticated as in the TikTok Ad Manager, this option is a great starting point to test on TikTok users.
Let’s take it a step further and leverage the power of influencer marketing and user generated content on TikTok. While using your own content, and showcasing your brand works, it’s easy for users to scroll past an ad just because it is an ad. Users are wanting fun, and engaging content from creators they love. Using influencers allows you to have a fresh face giving users a taste of your brand in real life.
Now that you’ve been presented with some of the features and benefits of TikTok marketing, here’s how you can get started with TikTok ad campaigns:
The first step is ensuring that you have a business account for the platform, which you can sign up for using TikTok Ads Manager. Fill out the necessary information about your business and wait for approval.
Once you have been approved, you can then log in with your TikTok Business Account to get started.
There are 4 options to choose from: Increase traffic, drive community interaction, generate customer leads, and get website conversions. Every business will have different goals and audiences, choose one that resonates best with your campaign.
Ads start from $5 per day, or $70 for the lifetime of the campaign. TikTok ads cost will be completely up to you and depending on your goals and budget.
This is where you can have some fun! You can choose a video you’ve already created, or upload a new one. You are then able to add captions as well as a call-to-action. Now you’re ready to press submit and reach your campaign goals!
If you’re ready to up your TikTok game and advertise on the platform or reach into TikTok influencer advertising, send us a message below to get started!
